Global survey researches extent to which mobile marketing has become a mature instrument in the marketing mix(PresseBox) ( Paris, )
The survey aims to uncover the extent to which mobile marketing has become a mature instrument in the marketing mix. Researched topics include strategic drivers, tactics, resources, opt-in data and short term plans for deployment.
The survey follows the one that Netsize conducted end of 2008 in collaboration with Informa Telecoms & Media as part of the Netsize Guide 2009. The study found that the number of companies that spend over 5% of their digital budget on mobile was expected to increase from 30% to 49% by 2010, a growth of 63%.
"The results very clearly suggested that mobile marketing is bound to become main stream," says Stanislas Chesnais, Chairman and CEO, Netsize. "This year's survey provides a reality check: how are companies moving ahead with mobile marketing in the current economic frame, and what did they do to enable successful campaigns."
The Netsize mobile marketing survey report will be published begin October. A summary of the report is available free of charge to all participants.
Participate in the survey: http://surveys.verticalresponse.com/a/show/293608/4c6c5dd812/0