All change for Nepa UK

Innovative Brand Analytics and Statistical company Nepa UK relocate - personnel increases as revenue grows!

Düsseldorf, (PresseBox) - Swedish backed Nepa UK have relocated to larger offices at 54 Poland Street, still in the heart of London's Soho. The move, a consequence of rapid expansion and increases in revenue, is necessitated by changes in personnel and new hires.

Business Development Director, Johnny Caldwell becomes Managing Director for the UK as former Cint and Willis Insurance Brokers statistician Kalle Backlund joins as Senior Market Analyst.

"Innovation in solution and client approach is firmly at the heart of the Nepa philosophy, our ethos and enthusiasm has been welcomed universally and we now have plenty of space for further expansion" says Johnny Caldwell, who was previously Knowledge and Strategy Director at Research Now. He added that "Kalle is a perfect fit for us, his client side and online panel experience coupled with his strong analytical skills offers a unique take on how to best aggregate client's internal data with external research output."

P-O Westerlund, Executive Vice President, Nepa Global added: "I am really excited that we have attracted such an experienced and knowledgeable individual in Johnny as our new Managing Director and Partner. Our UK office was established just over three years ago and since joining Nepa in August of last year, Johnny has brought Nepa UK to the next level, both by rapidly increasing sales and further tailoring our brand analytics offerings."


Nepa is a creative company that provides innovative market research and data mining solutions globally. Nepa offers innovative, high quality and cost effective analytical services for branding and communications. Nepa serves brands, media owners, consultants and global advertisers in over 40 countries across four continents on a continuous basis and has offices in China, Denmark, Finland, Germany, India, Singapore, Sweden (HQ) and the United Kingdom.

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