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NAVTEQ Announces Real-Time Traffic in 11 European Countries
Comprehensive traffic solution delivers uninterrupted data across country borders
NAVTEQ Traffic (TM) is a comprehensive solution offering delivery of up-to-the minute traffic information to in-vehicle navigation systems, personal navigation devices and mobile phones. NAVTEQ Traffic delivers detailed information about the speed that traffic is moving and incidents such as accidents, allowing navigation devices and drivers to make smart routing and re-routing decisions for the most accurate arrival time estimates.
NAVTEQ Traffic, an extension of NAVTEQ's industry-leading German traffic service, delivers real-time coverage for the most heavily traveled roads, in the 11 announced countries, which encompasses nearly 300 million people in Western Europe or 77% of the European population.
To deliver the most comprehensive traffic solution, NAVTEQ has selected best-in-class data sources with years of experience in their local markets and access the most comprehensive set of proprietary, government sensors and incident data. NAVTEQ's consistent data aggregation, modeling capabilities and quality verification enables optimization of country-specific traffic data and the blending of this data into a pan-European offering. In addition, NAVTEQ has begun the process of extending coverage and quality by adding complementary data sources including GPS data from commercial fleets and consumer devices. GPS data from Nokia handsets will be integrated into NAVTEQ Traffic's European solution by the end of 2009.
"Since January, when NAVTEQ announced its intention to deliver the highest quality traffic solution in Europe and demonstrated its commitment with the acquisition of T-Systems Traffic GmbH (T-Traffic), we have concentrated on quickly building and delivering the best-in-class European traffic solution," commented Andreas Erwig, head of product management for NAVTEQ Traffic, Europe. "Savvy travelers demand the highest-quality, borderless traffic solution available, and NAVTEQ's unique expertise in global traffic processing, along with our proprietary data sources, provides an accurate and seamless traffic solution that will save European travelers time and money."
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