MySQL AB, the developer of the world's most popular open source database, today announced that BlueLithium, a leading online marketing company, is implementing a business-critical data warehouse application built upon MySQL and the BrightHouse database engine from Infobright Inc. MySQL AB and Infobright, a MySQL Certified Storage Engine partner, are expanding their relationship to jointly offer customers analytic data warehousing solutions. BlueLithium, one of the top five US online advertising networks, uses data from 145 million consumers worldwide, combined with sophisticated analytics and advanced targeting technologies to create value for both marketers and publishers.
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