Myriad and Yahoo Launch Yahoo News for USSD Service at Vodafone India
Vodafone India subscribers to gain first affordable and easy access to Yahoo News on any mobile device, with no requirement for a data plan or application
Yahoo News over USSD enables millions of Vodafone India subscribers to access national news, sports (inc: cricket updates), Bollywood news and celebrity gossip on any GSM device and without the need for a data plan.
Powered by Myriad Updates, Yahoo News for USSD is a ubiquitous, text and menu-based, interactive mobile service that provides subscribers with easy and affordable access to Yahoo News from any type of mobile device, providing a first Internet connected mobile experience to millions of budget conscious subscribers.
Olivier Bartholot, Chief Revenue Officer, Myriad Group, commented: "We are delighted to be playing such an instrumental role in launching Yahoo News over USSD for Vodafone India. This service launch also supports Vodafone India in its goal of providing easy-to-access and affordable Internet services to its diverse range of subscribers."
Myriad Group AG
Myriad delivers consumer applications, messaging solutions, and embedded software to leading OEMs, mobile operators, and pay TV providers worldwide.
Our messaging services deliver instant messaging and social networking to tens of millions of users in Latin America, Asia and Africa. Working with some of the world's most successful mobile phone operators, Myriad's market leading chat application, MSNGR, enables consumers to connect to friends and family for free across feature phones as well as smartphones. Our Myriad Updates service, provided over USSD through our collaboration with Facebook, Twitter and Yahoo News enables users without data plans to connect to the social networks, chat and news services they want to reach in a simple and affordable way. In many cases, Myriad's services are providing users with their first experience of the Internet.
Our market proven and innovative connected home solutions are found in billions of mobile phones and tens of millions of set-top boxes and Blu-ray players.
We operate worldwide, with offices in Switzerland, UK, France, USA, Mexico, India, UAE, China, Japan. Headquartered in Zurich, Switzerland, Myriad is listed on the SIX Swiss Exchange (SIX Symbol: MYRN).
For more information please visit our website: www.myriadgroup.com. You can also follow us on twitter @MyriadGroup