Myriad Updates: Launches With Meditel Morocco
- Facebook for USSD is the first service to be made available through Myriad Updates at Meditel
- The launch has been an overwhelming success: over the past four weeks the number of visitors, subscribers and active users has largely surpassed original estimates
Myriad Group AG (SIX: MYRN), the company creating and connecting communities across mobile and TV, today announces that Myriad Updates (MU), including its Facebook for USSD service, has successfully launched with Meditel Morocco, a major operator in the Orange Group.
Facebook for USSD is now available to subscribers in 20 countries worldwide. Since its launch, over 20 million unique visitors have connected to the service. Facebook for USSD at Meditel has been a tremendous success. Meditel's track record of innovation and its desire to democratise access to Facebook made MU an obvious choice to let all subscribers connect to the social network.
Myriad Updates is a ubiquitous, text‐based social mobile messaging service that provides users with simple, low‐cost access to a range of services over USSD that include social networking and messaging. Accessible on any mobile device, subscribers can easily connect to services like Facebook without needing to purchase a data plan, upgrading to a new mobile phone or even downloading an app on their device.
Stephen Dunford, CEO of Myriad Group, commented: "We are delighted to be able to support Meditel Morocco as the operator brings new ways to connect to mobile Internet services to its subscribers in an affordable way. Myriad Updates enables mobile users to join the world's largest online social networking communities at minimal cost. Its popularity is certainly underlined by the rapid subscriber uptake in Morocco."
Reda Salmane, Product Marketing Manager at Meditel, commented: "Myriad's Facebook for USSD service is the perfect answer to the requirements of the Moroccan market. It meets the needs of our large Facebook users community who are still mostly using feature phones and rarely have internet access on their devices. We are proud of our partnership with Myriad who took our particular needs into account when customising the service ahead of its deployment."
Myriad Group AG
Myriad delivers consumer applications, messaging solutions, and embedded software to leading OEMs, mobile operators, and pay TV providers worldwide.
Our messaging services deliver instant messaging and social networking to tens of millions of users in Latin America, Asia and Africa. Working with some of the world's most successful mobile phone operators, Myriad's market leading chat application, MSNGR, enables consumers to connect to friends and family for free across feature phones as well as smartphones. Our Updates service, provided over USSD, enables users without data plans to connect to the social networks and chat services they want to reach in a simple and affordable way. In many cases, Myriad's services are providing users with their first experience of the Internet.
Our market proven and innovative connected home solutions are found in billions of mobile phones and tens of millions of set-top boxes and Blu-ray players.
We operate worldwide, with offices in Switzerland, France, UK, USA, Canada, Mexico, India, UAE, China, South Korea, Taiwan, Japan. Headquartered in Zurich, Switzerland, Myriad is listed on the SIX Swiss Exchange (SIX Symbol: MYRN).
For more information please visit our website: www.myriadgroup.com. You can also follow us on twitter @MyriadGroup, and view our YouTube Channel - YouTube.com/myriadgroupmarketing.