Myriad Launches Mobile Social Networking Services with Telefonica in Latin America

(PresseBox) ( Dubendorf-Zurich, Switzerland, )
Movistar launch marks first phase of Myriad-Telefónica 5-year strategic partnership to deliver social networking to over 140 million customers in 13 countries across the Latin America region.

Myriad Group AG (SIX: MYRN), a global leader in mobile technology having shipped over 3.8 billion software applications on more than 2.2 billion phones, today announces Telefónica Movistar has launched Myriad Social Network Services, marking the first phase of Myriad's 5-year partnership with Telefónica to provide social networking to its 13 mobile operations across Latin America.

As part of the commercial launch, Telefónica Movistar customers can now, for the first time, quickly access their social networks, viewing all their friends' latest messages while updating their own status across all of their social network communities simultaneously via one mobile screen.

The Movistar launch is the first phase of Myriad's exclusive partnership with Telefónica, announced last year. Telefónica currently serves more than 140 million mobile users in Latin America, including: Brazil, Argentina, Colombia, Chile, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, Uruguay and Venezuela.

"This launch marks a key milestone in our partnership with Telefónica. The roll-out of Myriad Social Network Services in the Latin America region will provide the mass market with simple, single-click access to the fastest growing service category in the world - mobile social networking," said Simon Wilkinson, CEO of Myriad Group. "This clearly positions Myriad as a leading provider of social networking solutions for mobile operators. We look forward to working with Telefónica Movistar to establish it as a mainstream service in their portfolio."

Due to Myriad's unique ability to deliver end-to-end solutions, including the integration of social networking into mass-market phones coupled with its cloud-computing platforms, Myriad enables operators to rapidly deliver next generation services for every mobile user, even in markets where many consumers own low-end mobile devices.
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