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Social Media isn't Free: How to Get Your Budget Approved

The Distributed Marketing Blog today dispels the myth that social media is free - and offers an explanation of what top managers need to understand to approve a realistic social media budget

(PresseBox) (Dallas, ) There's a widespread myth out there that social media is free. It isn't. Social media requires people, time, and technology -- all of which are limited, non-renewable resources in most marketing departments.

So when it's time for the marketing department to get a social media marketing budget approved, the first step is measuring results in a way that makes sense to top management who find "impressions," "followers" and "likes" nothing more than incomprehensible jargon. That's the premise of today's new post on The Distributed Marketing Blog.

The article offers an explanation of how to dispel the myth that social media is free -- and how to make a compelling business case for social media marketing spending.

About The Distributed Marketing Blog

The Distributed Marketing Blog focuses connecting the dots for marketers with industry best practices, technology, tips, and techniques. The focus is on organizations with indirect and multi-channel marketing: insurance, healthcare, financial services, pharmaceuticals, franchise, retail, travel & tourism, and so on. However the practical tips will be useful to anyone who wants happier customers, better sales, and a streamlined marketing process.

New articles are posted three times per week, with two original reports and a Friday morning weekly news round-up of stories with tips or news that marketers shouldn't miss. To read today's post, visit The Distributed Marketing Blog, or subscribe to the site's regular updates via RSS feed or Twitter.