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Social Media isn't Free: How to Get Your Budget Approved

The Distributed Marketing Blog today dispels the myth that social media is free - and offers an explanation of what top managers need to understand to approve a realistic social media budget

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There's a widespread myth out there that social media is free. It isn't. Social media requires people, time, and technology -- all of which are limited, non-renewable resources in most marketing departments.

So when it's time for the marketing department to get a social media marketing budget approved, the first step is measuring results in a way that makes sense to top management who find "impressions," "followers" and "likes" nothing more than incomprehensible jargon. That's the premise of today's new post on The Distributed Marketing Blog.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.