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Fusing CRM and Marketing Automation

The Distributed Marketing Blog looks at the top five reasons why companies are increasingly adding a marketing automation solution to their existing CRM implementation

(PresseBox) (Dallas, TX, ) Few organizations today could thrive if they relied solely on Rolodexes, paper lead sheets, or Outlook address books. Whether they use a SaaS solution like Zoho or Salesforce.com, or a robust customized CRM solution, most organizations are convinced that they're getting an excellent result from their CRM investment.

The question is, could they be getting more if they added a robust distributed marketing platform to their CRM solution? According to Edgar Rodriguez, Distribion's EVP and a 20-year-veteran of the industry, the answer is yes.

Today's new blog post on The Distributed Marketing Blog offers an overview of the five top reasons for integrating marketing automation and CRM solutions, including:

Automating campaigns to save time & money.
Converting and nurturing more leads.
Prioritizing leads and contacts through centralized reporting.
Consolidating and improving data quality.
Validating and proving prove marketing strategy and execution.

About The Distributed Marketing Blog

The Distributed Marketing Blog focuses connecting the dots for marketers with industry best practices, technology, tips, and techniques. The focus is on organizations with indirect and multi-channel marketing: insurance, healthcare, financial services, pharmaceuticals, franchise, retail, travel & tourism, and so on. However the practical tips will be useful to anyone who wants happier customers, better sales, and a streamlined marketing process.

New articles are posted three times per week, with two original reports and a Friday morning weekly news round-up of stories with tips or news that marketers shouldn't miss. To read today's post, visit The Distributed Marketing Blog, or subscribe to the site's regular updates via RSS feed or Twitter.