Creating Loyalty Among Infrequent Customers

Today's new blog post in The Distributed Marketing Blog offers four steps to creating brand loyalty

(PresseBox) ( Dallas, TX, )
Brand marketers invest billions creating an emotional connection between their brand and prospective or current customers. Brand loyalty among frequent buyers is the Holy Grail for marketing in many industries. But what about companies who sell products that consumers buy just a few times during a lifetime? What does brand loyalty mean to them -- and how do they create it?

Today's new post in The Distributed Marketing Blog shares the four key steps in creating loyalty among infrequent customers. The steps outlined and explained in the article include:

- Message Consistency
- Multi-channel Delivery
- Customer Management
- Frequent Communication within the Channel

Find out how to apply all four to your marketing mix by clicking here.

About The Distributed Marketing Blog

The Distributed Marketing Blog focuses connecting the dots for marketers with industry best practices, technology, tips, and techniques. The focus is on organizations with indirect and multi-channel marketing: insurance, healthcare, financial services, pharmaceuticals, franchise, retail, travel & tourism, and so on. However the practical tips will be useful to anyone who wants happier customers, better sales, and a streamlined marketing process.

New articles are posted three times per week, and guest posts and article ideas are welcome. To read today's post, visit The Distributed Marketing blog, or subscribe to the site's regular updates via RSS feed, Twitter, or MyPRGenie.
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