At the IFRA World Publishing Expo in Berlin, everything will be about the topic of “efficient processing of inserts” at the Muller Martini booth F.05 in hall 21a from October 10 to 12.
Newspaper inserts are among the most commercially successful print products. German advertisement newspapers, for instance, have seen a rise in the share of third-party inserts in relation to total sales of nearly 30 percent over the past three years. Newspaper producers are, of course, pleased about the insert boom, but this also comes with major challenges for them. In order to efficiently process and successfully deliver
Newspaper inserts are among the most commercially successful print products. German advertisement newspapers, for instance, have seen a rise in the share of third-party inserts in relation to total sales of nearly 30 percent over the past three years. Newspaper producers are, of course, pleased about the insert boom, but this also comes with major challenges for them. In order to efficiently process and successfully deliver
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