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MÜCKE ROTH & COMPANY GmbH Theresienhöhe 12 80339 München, Germany https://www.muecke-roth.de
Contact Ms Bianca Frömer +49 89 461399135
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MÜCKE ROTH & COMPANY GmbH

Performance Advertising - First View statt Last Click

Case-Study: Die Customer Journey zeigt das Potenzial von Branding-Werbemitteln

(PresseBox) (München, )
Viele Unternehmen bewerten Online-Banner-Kampagnen anhand des Last Clicks und bevorzugen daher Sales-Banner. Dabei vernachlässigen sie die vorangegangene Customer Journey und verschenken enormes Potenzial. Die Managementberatung Mücke, Sturm & Company (MS&C) und der Research-Spezialist nurago zeigen anhand einer exemplarischen Online-Kampagne, dass schon der First View eines Online Branding Werbemittels einen erheblichen Einfluss auf die Performance von Sales- Bannern hat. Der Wert einer Sales-Kampagne kann bei gleich bleibendem Budget um 28 Prozent gesteigert werden, wenn Unternehmen diese mit Branding-Kampagnen koordinieren. "Unternehmen können bei Berücksichtigung der Customer Journey den Einsatz ihres Marketing-Budges optimieren und die Effizienz von Kampagnen nachhaltig steigern, macht Prof. Jens Pemectw, Fhpwcz Izktfyw dms Izrtj, Sbxbw & Usahvab, ydcupraj.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.