McCann Enhances Global Agency Network With Chief Technology Catalysts

Pushes Creative Technology Agenda By Infusing New Regional Technology Disciplines

(PresseBox) ( New York, NY, )
McCann, the global advertising agency network, has created a new team discipline, Chief Technology Catalyst (CTC). The CTC will be responsible for driving technology innovation, including new models and partnerships, internally and externally in each of the company's four operating regions, announced today at the 2012 International Consumer Electronics Show. While this type of role is typical on the client side, this type of role is very new to the agency side, and even newer to a global agency network.

Four highly regarded industry executives have been named to the Chief Technology Catalyst (CTC) team. For North America: Lori H. Schwartz, a founder of the Interpublic Emerging Media Lab and its Director since its inception in 2006; for Asia Pacific: Gregory Armshaw, promoted from Regional Technology Director for McCann Worldgroup Asia Pacific; for Europe: Mark Jackson, promoted from Digital Client Services Director in McCann UK; for Latin America: Glauco Yasuda, promoted from Regional CIO for McCann Worldgroup Latin America.

The CTCs are focused on three main areas with technology as the core thread: Clients, Partnerships and Innovation. They will work with the top creative and strategic executives at McCann ensure understanding of new and evolving technology in these areas, as well as the emerging business models surrounding content, distribution, licensing and data. They also will create new ways to work with clients and the industry through partnerships and collaborations.

This new discipline is aimed at accelerating McCann's ability to identify solutions and opportunities and connect these solutions to its clients and their needs. Effectively, they will help create the fuel for innovation and ignite IP creation with the result being the ability to deliver best-in-class solutions to clients and consumers.

McCann sees this team as critical to the future enhancement and evolution of the rapidly changing agency network model.

Said Schwartz: "We are challenging our world to evolve. In addition to working with the talent we already know, I want everyone out there to call me and say, I have an idea, I want to work with you...I want to be part of what you're building."

Said Yasuda: "Latin America has always had a massive amount of energy and creativity and I fully expect to see our ideas and inventions become global showcases and new standards in business models. Aligning creative and technology will allow us to move into new models and solutions for our clients."

Added Armshaw: "As well as forging ahead with new business models for McCann, we will be giving our employees new outlets for their inventions, recognizing the entrepreneur residing in all our people. This also will extend to business partners outside of McCann."

Said Jackson: "If we want to be thought leaders in innovation, investment in technology alone will not give us the edge. The key will be in incubating inspiring ideas that can then shape how that technology can be applied, which in turn will form the future in which we aspire to live. We will do this by mixing our people with investors, artists, filmmakers, business owners, and entrepreneurs and applying what we know about the consumer to foster creativity and engagement. 


Lori H. Schwartz:

As Senior VP, Director of the highly regarded Interpublic Media Lab, Lori H. Schwartz oversaw the strategy of the Lab, helping to keep clients and agencies ahead of the digital curve, driving innovation in the dramatically changing media landscape. She has piloted brand interaction opportunities on behalf of Interpublic, as well as facilitating emerging media upfronts and exclusive deals for Interpublic agencies and clients, including Microsoft, Intel, General Motors, Nestlé and Sony.

Schwartz is a frequent speaker at major industry events and has been profiled as one of the "100 People to Have Lunch with" by Media Post publications and "30 Executives Shaping the Evolution of Media and Technology" by Variety magazine. Los Angeles-based, she sits on the boards of The Academy of Television Arts and Sciences as an expert focusing on the evolving nature of storytelling, and new content platforms and business models for the future of television. Prior to the formation of the Lab, she was interactive/new media producer at MRM Worldwide, a McCann Worldgroup company.

Greg Armshaw:

Greg Armshaw has always worked at the leading edge of technology implementation and design, and comes to this new Singapore-based role from top technology leadership posts for McCann Worldgroup in EMEA and APAC. As Media Systems Manager for Universal McCann EMEA, which he joined in 2001, he project-managed the development and deployment of media research analysis software to clients in over 30 countries, pulling data from multiple sources before campaign performance dashboards were commonplace. In 2006, he moved to Hong Kong as Senior VP, Regional Technology Director for McCann Worldgroup Asia Pacific. In these posts, he has delivered solutions to such clients as GM, Microsoft, Motorola, SC Johnson and Nestlé, among others.

Mark Jackson:

Mark Jackson began his career as a Designer/Developer then moved to Project Management working for a specialist digital agency providing outsourced creative and development services to some of the larger agencies in the UK, working on brands as diverse as Carlsberg, Nike, HSBC, BskyB and Formula One. He went on to develop his own consultancy and was eventually recruited to lead the digital offering of a new start-up agency focused on developing key strategic partnerships in the UK and UAE, building core infrastructure applications and digital marketing strategies for government organizations and major construction companies in both countries.

Since joining McCann Manchester in the UK in 2008 his role has been to apply digital strategic thinking across all key accounts, leading and managing strategic aspects of large engagements. Since moving to the role of Digital Client Services Director in 2009, he has been critical in the expansion of digital product and talent within the agency.

Glauco Yasuda:

Glauco has 20 years of experience in the technology space, most recently as Chief Information Officer - LATAM and Caribbean at McCann Worldgroup, a post he assumed in 2008. Previously, he spent two years at GE Consumer Finance, where he drove mission-critical systems and their related technologies. Earlier he held marketing and communications posts at Young & Rubicam, Burson-Marsteller, Wunderman, ADD, Fischer America and Newcomm.
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