Movirtu CloudPhone: First to extend virtual mobile numbers to tablets and laptops for mobile calling

London, (PresseBox) - .
- Movirtu CloudPhone enables calls over Wi-Fi from non-SIM tablets and laptops, using virtual mobile phone numbers
- CloudPhone frees users from being tied to their handset when out of mobile coverage or when smartphone battery is low
- Mobile operators can generate new revenue streams from virtual mobile numbers from their existing - as well as other operators' subscribers
- Operator revenues also increase with voice usage on non-SIM devices and roaming

Movirtu, an innovator in identity solutions for mobile operators, has unveiled CloudPhone, the first solution to use Virtual SIM technology to enable calls over Wi-Fi networks from non-SIM tablets and laptops using mobile phone numbers.

A white-labelled solution, Movirtu CloudPhone allows mobile operators to extend the reach of mobile services to non-SIM devices, bringing operators' mobile numbers to the internet. Operators can raise revenue by providing Virtual SIMs to existing subscribers (and other operators' subscribers), from upgraded plans, and from terminating calls. Operators can also boost roaming revenues via CloudPhone, while at the same time users can benefit from reduced roaming costs.

Applicable to both business and consumer segments, CloudPhone gives operators an effective solution to the growing competition from the likes of Skype and other OTT VoIP providers, and reduces churn by making users' mobile numbers their principal identity for calls on non-SIM tablets and laptops.

With CloudPhone, tablets and laptops become virtual smartphones, freeing business users and consumers from being tied to their handset - for example when out of mobile coverage or when their smartphone is low on battery.

Based on the WebRTC standard, Movirtu's CloudPhone is offered to operators as an end-to-end service with white-labelled clients that provide a smartphone-like calling experience. Calls can be made and received to and from international/local mobile and landline numbers, using mobile numbers and their associated mobile subscriptions.

Delivering mobile services on Wi-Fi and a user experience similar to that on a phone, CloudPhone is an alternative to femtocells in low coverage zones, eradicating the associated operational, technical and cost overheads faced by mobile operators who deploy and support femtocells.

Carsten Brinkschulte, CEO at Movirtu, said: "Mobile coverage issues and challenges with smartphone battery life need no longer be a problem for users. With CloudPhone, they can use their mobile number from a tablet or laptop to make and receive calls over WiFi. CloudPhone makes it easy for operators to extend their reach, bringing mobile numbers to the internet and even offering virtual numbers to other operators' subscribers. This delivers a competitive advantage while also increasing revenues and reducing churn."

Richard Absalom, senior analyst with Ovum's Enterprise Mobility and Productivity practice, added: "In today's IT environment where users work from multiple devices - often using a laptop, tablet and smartphone to get their job done - there is an expectation that they be able to access all their content and mobile services, no matter where they are or what particular device they happen to have with them. From this point of view, tying a phone number and thus an identity to every device an individual uses is a logical move for mobile operators looking to embrace and leverage multi-screening behaviour."

For enterprises, a CloudPhone-based solution offers a wealth of use cases, including:

- Assigning additional corporate mobile numbers to BYOD devices and standardising on a mobile identity for employees;
- Replacing desk phones altogether and improving operational efficiency;
- Adding 'Call Me' buttons to websites/social media sites and capturing phone calls on Salesforce.com, to boost business development and customer interaction.

For end users, CloudPhone makes it possible to make/receive calls from non-SIM tablets and laptops using their mobile number, with usage deducted from their mobile allowance (pre-pay or pay monthly). When out of mobile coverage, consumers can use their phones, laptops or tablets to make and receive calls over Wi-Fi. Parents can assign multiple Virtual SIMs to family devices such as tablets, so that individual family members can have their own mobile number and can call from these devices. Users can also have multiple virtual mobile numbers - for example, separate mobile numbers for dating, social networking, online trading etc.

CloudPhone will be on show at Mobile World Congress 2014 (Stand 7B67).

To arrange a meeting with Movirtu at Mobile World Congress or a phone briefing, please contact marketing@movirtu.com.

Movirtu Limited

Headquartered in London, and with regional offices in South Africa and India, Movirtu develops and markets innovative identity solutions for mobile operators in developed and developing markets. Movirtu's patented Virtual SIM platform, which allows multiple numbers to be active on a single standard SIM card, enables mobile operators to deploy a range of compelling service offerings. Established in 2008, Movirtu is a private, venture capital-backed company.

For more information, please visit www.movirtu.com

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