Mouser Releases Break-Through Virtual Catalog

Mansfield, Texas, USA, (PresseBox) - Mouser Electronics, Inc., known for the rapid introduction of the newest technologies, today announced the introduction of a new virtual catalog. This advanced catalog will eclipse all other electronic component ecatalogs in features, capabilities, timeliness and speed.

"We are proud to launch this new ecatalog and believe customers will find its options for online catalog browsing and ordering like none they have seen before," said Hayne Shumate, Mouser's VP of Internet Business.

For the first time, customers can browse, search, and buy products without ever leaving the ecatalog. Mouser's ecatalog customers can see product availability, extended prices, detailed specifications, and alternative images - all while in the ecatalog application. The new catalog is available from the top right corner of the Mouser homepage and can also be accessed at www.mouser.com/enhanced_catalog.

"Feedback from the first release has been very positive," said Shumate. "One of our goals was to reproduce, online, the ease of product browsing that has made our paper catalog so popular over the decades. Customers have been excited about their ability to explore and find products with this tool. Viewing extended product attributes, spec sheets, and inventory within the pages has also been popular."

One of the core design elements of Mouser's ecatalog is the ability to swap easily between the ecatalog and the traditional Web site. Other features include:

Mouser's new virtual catalog

- View product availability and specifications without leaving the ecatalog
- Order products directly from the ecatalog
- Search catalog by keyword or part number
- Browse product taxonomy in 11 languages
- Browse suppliers by name
- Page view history recalls last 20 catalog pages viewed
- Customer assigned bookmarks for up to 100 pages

The web site development team at Mouser spent months perfecting this integrated tool, to help customers easily navigate Mouser's massive product catalog. Mouser's ecatalog is the first to employ Microsoft Silverlight to fully integrate a paper catalog experience with rich internet content.

Shumate said Mouser chose Silverlight because of its flexibility, scalability, and its crossbrowser support running on Linux, Mac OS X, and Windows machines. "The platform's ability to seamlessly integrate highperformance web services allows us to add products as they are ready and bring realtime product information to the page. Mouser's ecatalog can be accessed by anyone who downloads the free Silverlight plugin for IE6, IE7, IE8, Firefox, Safari, Opera, or Chrome," said Shumate.

Trademarks

Mouser and Mouser Electronics are registered trademarks of Mouser Electronics, Inc. All other products, logos, and company names mentioned herein may be trademarks of their respective owners.

Mouser Electronics

Mouser Electronics, Inc. is an electronic component distributor focused on the rapid introduction of new products and technologies to electronic design engineers. Mouser.com features more than a million products online from more than 400 manufacturers. Mouser's 2,184+ page catalog provides designers with uptodate data on the components now available for the next generation of electronic devices. Mouser ships globally to over 270,000 customers in 170 countries from its 432,000 sq. ft. stateoftheart facility in Mansfield, Texas. For more information, visit http://www.mouser.com.

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