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Sagem Orga supports launch of new mobile service provider MÁSmovil

Smart card extra feature to increase customer loyalty

(PresseBox) (Paderborn, ) Sagem Orga, a global leader in the smart card industry, has equipped the new mobile service provider MÁSmovil with SIM cards as the exclusive supplier and is supporting the company in its launch with a creative marketing campaign. A die-cut token is offered with the Sim Card as an extra feature to increase brand awareness and to reinforce customer loyalty.

Spain has a new innovative low-cost mobile service provider - MÀSmovil. Sagem Orga, the smart card expert, is the exclusive supplier to support this creative packaging solution onto the market.

Sagem Orga has equipped MÁSmovil's SIM cards with an extra feature: the MÁSmovil logo as a die-cut token next to the chip. This can be broken out of the card and used as a mobile phone tag for a wide range of marketing activities, such as a lottery ticket for prize drawings. "Elements like this are extremely important to enhancing customer loyalty, especially as part of a market launch," says Jean-Christophe Tisseuil, Head of Marketing Telecommunications at Sagem Orga. "In a very short time, we have been creative enough to define and implement this brand new market approach with a product tailored to the Spanish market targeting mainly young target group and that have a high recognition effect. We and MÁSmovil cooperated very closely and flexibly to ensure optimum entry into the market and we both believe we have developed a good marketing strategy from the idea to the product packaging."

"With Sagem Orga, we have found the ideal partner for our launch on the mobile communications market. It not only provided us with SIM cards, but also support in implementing our marketing strategy in the design of the SIM and packaging," says Meinrad Spenger, CEO of MÁSmovil.

"Sagem Orga also proved to be a flexible partner that can adapt rapidly to changes in general conditions and supply us with high-quality SIM cards in record time. This is very important for us: as a mobile virtual network operator (MVNO), we are dependent in many things on decisions by our host operator. We feel confident that we have chosen the right partner in Sagem Orga, one with whom we can achieve our objective of becoming the most successful Spanish MVNO."


MÁSmovil is Spain's only independent mobile service provider and one of just two professional MVNOs with telephony as its core business. MÁSmovil is being launched as a low-cost operator offering the best rates in Spain and will also provide innovative and simple services embodying the spirit of telephony 3.0. For instance, MÁSmovil will market a hybrid product called "MÁSfacil" that unites the advantages of the traditional prepaid card with those of a contract, without any of the disadvantages of either. In addition, MÁSmovil offers self-service functions such as Marta, a virtual call center agent in the Web that can answer questions from inquisitive customers 24 hours day, a member-get-a-member program and an individual customer account where customers can manage their services themselves. MÁSmovil's overall objective is to combine the best national and international rates with innovative services and also to be a platform for young and innovative companies wishing to pilot their services on the market.

MÁSmovil was founded by Meinrad Spenger (formerly of McKinsey) and Christian Nyborg (formerly of Ericsson).

Morpho Cards

Sagem Orga is a pioneer and a global leader in the smart card industry. The company develops and implements cutting-edge technology to turn the vision of unbounded mobile communications and integrated digital security into a reality. Sagem Orga's portfolio includes hardware, software, consulting and services, all focused on smart cards for the benefit of consumers and providers in the telecommunications, health, identification and banking areas.

In the telecommunications sector, Sagem Orga's customers include the world's largest wireless carriers. Millions of people benefit from its custom-made solutions for GSM, CDMA and UMTS. With its security technology designed for the health, identification and banking industries, Sagem Orga protects people and their identities around the world and secures electronic communications between government agencies and the citizens and companies they serve. It offers solutions for biometric and electronic identification, electronic ID cards, health cards, drivers' licenses and cashless payment.

Sagem Orga has a worldwide network of subsidiaries, branches and sales partners as well as production facilities incorporating the latest technology in Germany, Brazil, Russia and India. The company has a workforce of over 2,100 people. As a subsidiary of Sagem Sécurité it is part of the international high-tech group SAFRAN, which generates annual sales of more than 12 billion euros with 57,000 employees in over 30 countries.

Sagem Sécurité
Sagem Sécurité is a high-technology company in the SAFRAN Group. One of the world's leading suppliers of identity systems, Sagem Sécurité focuses on applications including personal rights and flow management, in particular based on biometrics, a sector in which it is the world leader, secure terminals and smart cards. Its integrated systems and equipment are deployed worldwide and contribute to the safety and security of transportation, data, people and states. Through the SAFRAN Group, Sagem Sécurité is present on all continents.

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