Optimove Releases New Version of its One-to-One Marketing Campaign Optimization Software

The company is unveiling the new software today at the European iGaming Congress & Expo (EiG 2012) in Fira, Barcelona, Spain

Barcelona, Spain, (PresseBox) - Optimove, developer of leading-edge customer modeling technology, releases version 2.4 of its one-to-one marketing campaign optimization software. The company is unveiling the new version today at EiG 2012 in Barcelona.

The Web-based Optimove software is powered by unique customer modeling technology, developed by the company over the past three years. The system allows marketers and retention experts to drive one-to-one marketing campaigns which maximize the impact of every marketing action and offer. This is accomplished by systematically achieving the best match between each campaign and every customer. By accurately predicting what each customer will do in response to the various marketing actions available, the software recommends those actions which will be most effective, at every stage of the customer lifecycle.

Version 2.4 adds a number of significant new capabilities, including more complex target group selection criteria, a faster predictive analytics engine, a powerful cohort tracking and analysis system, enhanced dynamic micro-segmentation, an expanded API and direct integration with EmailVision (existing integrations included SilverPop and ExactTarget).

"Our customers have discovered that they don't need teams of PhDs and engineers to achieve highly-accurate customer modeling and predictive analytics," said Pini Yakuel, CEO of Optimove. "Particularly in the online gaming, social gaming and e-retail fields, our one-to-one

marketing campaign optimization solution has proven itself extremely effective at proactively influencing spending behavior with a minimum of effort."

Meet the Optimove team to learn more at EiG stand #623.

Mobius Solutions Ltd

Optimove (www.optimove.com) was founded in 2009 by people with a passion for understanding what drives customer behavior. The company's vision is to produce easy-to-use software that maximizes the value of every customer. Optimove's core technology is an innovative algorithmic approach to deep customer analytics which reliably predicts which marketing actions will be the most effective for each individual customer. As proven through use by customers in a variety of industries, the company's quest for a tangible, metrics-based marketing optimization system has been realized. The company's customers currently include bwin.party, NeoGames, 888.com, eToro, Betboo, NetBoost Media, CasinoClub, 24option, bForex and GetTaxi.

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