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Truvo Mobile goes live in Belgium with mobilePeople

Belgian users can search in both French and Dutch

(PresseBox) (Copenhagen, London, ) Truvo, a leading local search and advertising publisher operating across 6 countries, has launched a downloadable Java search service for mobile users in Belgium based on mobilePeople’s popular liquid platform- http://www.mobilepeople.com/liquid_local+_.html . Truvo, formerly called World Directories, is the first international directory publisher to add multiple content sources in a searchable format next to their own yellow and white pages listings.

Truvo’s searchable content includes yellow pages (Pages d’Or), white pages (Pages Blanches), full news content from hln.be, weather from Meteo, a mobile web search as well as ringtones and wallpapers. The integration of different content sources will increase traffic in Truvo’s mobile portal and ensure the stickiness of the service with users.

The Truvo Mobile platform will undertake a search across all data sources and return results by each content source. Then, using a drop down menu, the user can also select to search per source. Users can save results to their phonebooks, call a business directly and contact a company by sending an email directly from the results. The solution is available in both French and Dutch and utilises a single search box approach.

The liquid MAP - http://www.mobilepeople.com/liquid_maps.html solution provides the option to display the results of businesses or people on a fully realised map which also allows zooming and panning. Additionally users can click on a point of interest and they will receive additional information in a pop-up menu. The user can then highlight an entire street and view information on it just by clicking through. MobilePeople utilises Scaleable Vector Graphics (SVG) considered superior to other map technologies that allow less traffic cost for the user.

Roeland De Meulemeester, Group Manager Online, Truvo Corporate, commented on the launch: “Truvo strives to provide the best and most relevant information to our users and as such we have provided them with the ability to search across a wide range of content including yellow and white pages, news, weather, ringtones, wallpapers as well as Wikipedia. This partnership mean’s our customers will receive an unrivalled mobile search experience.”

Jens Andersen, CEO and co-founder of mobilePeople said: “Belgium is a great emerging search market to be involved in and with Truvo we couldn’t have hoped for a better or more comprehensive international directory partner.”

In April 2008 Truvo launched the Java client based mobile search solution with mobilePeople in Belgium. Further country launches in Portugal and the Republic of Ireland are scheduled for the coming months.

About Truvo

Truvo, formerly World Directories, is a leading international business operating across seven countries in the local search and advertising market. It creates value by providing an integrated portfolio of cost-effective and simple-to-use advertising that connects buyers quickly and efficiently with sellers. Truvo offers a range of complementary services, in print, on-line, telephone and mobile, to assist the consumer in making informed purchase decisions. Truvo currently operates in Belgium, Portugal, Ireland, The Netherlands and Romania and has interests in South Africa & Puerto Rico. Visit Truvo at www.truvo.com

Relevant Links:- mobilePeople Homepage - http://www.mobilepeople.com/index.html

mobilePeople A/S

mobilePeople is the global leader in local mobile search and advertising solutions for directory publishers. The company builds mobile presence, distribution and advertising for directory publishers utilising its award winning white label solution liquidTM. Today mobilePeople processes millions of local mobile searches every month in eight languages; English, Portuguese, Dutch, German, French, Norwegian, Danish and Swedish. Global customers include; Yell.com (UK), Truvo (NL, BE, PT and IE), IT2Media (GER), Schibsted (NO), FAST Search and Transfer (NO), Sensis (AUS), Eniro (SE, DK and NO), EDC (DK), Yellow Page Group (NZ) and Local Matters (USA).

mobilePeople is headquartered in Copenhagen (DK) and has regional offices in London (UK), Denver (US) and Melbourne (AUS). mobilePeople and Local Matters, Inc., a Denver, Colorado based Media Technology Solutions provider, have entered into a Share Purchase Agreement on March 21, 2008. Under the terms of the transaction, Local Matters will acquire all of the outstanding capital stock of Mobile People in exchange for a combination of cash and Local Matters stock. The combined company would provide directory publishers, media publishers and directory assistance providers with media technology solutions that connect consumers and advertisers across digital channels including the internet, wireless and voice. For further information please go to: www.mobilepeople.com