MINOX - Partner of the Federal Republic of Germany at the Expo 2010 Shanghai

Future concept "balancity" - a city in balance

Wetzlar, (PresseBox) - The Expo 2010 World Exhibition is being held from May 1st - October 31st in the megacity of Shanghai under the theme "Better City, Better Life". MINOX GmbH is official partner of the Federal Republic of Germany and the German Pavilion. MINOX is a German company of tradition, based in Wetzlar, and is world famous as manufacturer of optical products of fine quality and precision mechanics. MINOX stands as a brand for sound quality, outstanding innovation and a distinguished design that has received numerous awards, including the coveted Design Prize of the Federal Republic of Germany.

In the German Pavilion at the Expo 2010 Shanghai, the Federal Republic of Germany showcases itself as a multifaceted nation that is full of ideas, and as an innovative, futureoriented country that attaches great importance to keeping basic roots and maintaining tradition. The Pavilion has been given the name "balancity", signifying the future concept of tomorrow's city - where there is a perfect balance between renewal and preservation.

MINOX HG Binoculars - Made in Germany - excellently represent the traditional virtues of German engineering culture such as sound quality, design and longevity. MINOX was chosen as the only German binocular manufacturer to present the HG binoculars in the German Pavilion and to support the forwardlooking approach of the Federal Republic of Germany. An opportunity that this company of tradition wants to use. to demonstrate its commitment to maintaining values. As a modern company that acts responsibly and where innovation and tradition are in balance. Further information are available under www.expo2010-deutschland.de.

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