PresseBox
Press release BoxID: 620364 (MIFA-Bike Gesellschaft mbH)
  • MIFA-Bike Gesellschaft mbH
  • Kyselhäuser Straße 23
  • 06526 Sangerhausen
  • http://www.mifa.de/
  • Contact person
  • Mark Appoh
  • +49 (611) 205855-21

The world's coolest ebikes

(PresseBox) (Biesenthal / Friedrichshafen, ) EUROBIKE 2013, to be held between 28 and 31 August in Friedrichshafen, Germany, is an appropriate staging for "The world's coolest ebikes". As in the previous year, the GRACE ebike brand will utilise the world's largest bicycle trade fair to showcase its new models and model variants for the 2014 cycling season.

"People's requirements of ebikes are not only rising - they are also becoming increasingly varied. The days when it was enough to weld an electric motor onto a bicycle frame are over. GRACE knows no compromises between design and technology," notes Grace's founder Michael Hecken.

GRACE is again setting standards on today's bike market with its new MX II model. This model's avant-garde design is reminiscent of a mystical black bird, which is why it also bears the in-house moniker of "Blackbird".

As far as technical equipment is concerned, the new Bosch Gen2 performance line on the MX II is certain to generate an enthusiastic response. "Already at the ISPO Bike, which was held in Munich at the end of July, I spotted some visitors with open mouths looking at the MX II Urban. The symbiosis between frame/fork combination and the Bosch Gen2 motor system has made an impression - also with our competitors," commented Karlheinz Nicolai from cult forging company Nicolai and also a GRACE founder.

The motor on the GRACE MX II Urban relies on the combination of Gates CarbonDrive and NuVinci N360 hub, which proved its worth on the MX I. In the case of the GRACE MX II Trail, deploying Rock Shox Sektor Gold RL and a 10-speed SRAM X9 gearset ensures optimal off-road performance.

"Whether through the urban jungle, up hill and down dale, or on red-hot asphalt - GRACE brand models allow all conceivable environmental contexts to be handled stylishly and powerfully," is the conclusion of product manager Benjamin Börries.

Along with the GRACE MX II, GRACE will now present its purist GRACE EASY city bike - which ExtraEnergy has just announced as its test winner in its Classic Pedelec category - in a RED DOT Design Award Edition, equipped with high-end Brooks and Ritchey parts. The MX I will be presented in a limited edition in two special colours especially for Eurobike 2013. And last, but not least, the already legendary GRACE ONE and GRACE PRO models will be on show at Eurobike - the high-end racers of the Berlin-based brand - whose fans include VIPs such as Prince Albert of Monaco and Leonardo DiCaprio.

And what is more: EUROBIKE visitors who want to get a feel for themselves of how it is to ride a GRACE bike can do so at the fair at the ebike test course on the East open ground (FGO 314). The GRACE stand at EUROBIKE 2013 is located in Hall B1 - stand number 201. Along with GRACE staff, both company founders, Michael Hecken and "Kalle" Nicolai, will also be present and available to answer questions.

It is already clear that the GRACE stand will definitely receive one visitor: Undersecretary Dr. Michael Kühne, who heads up the vehicle construction department at the German Environment Ministry, will visit the GRACE stand at EUROBIKE and will hold a discussion with Michael Hecken.

Company address

  • MIFA-Bike Gesellschaft mbH
  • Kyselhäuser Straße 23
  • D - 06526 Sangerhausen
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