Food Fulfillment Center of REWE Group Strengthens E-Food Retailing

(PresseBox) ( Frankfurt am Main, )
REWE Group is strengthening its competitiveness in the e-commerce business with its new Food Fulfillment Center (FFC) 2.0 in Cologne, which has been in operation since the summer of last year. Miebach Consulting supported REWE in the strategic and conceptual planning, tendering and awarding of contracts and accompanied the implementation phase as an independent expert. On the occasion of the one-year anniversary, the partners draw a positive record of the initial phase.

With the semi-automated Food Fulfillment Center 2.0, REWE has reached an important milestone in its integrated digitalization strategy.

"We are very pleased with the start-up phase of the unique FFC in continental Europe. Using automated shuttle technology, the products from several different cooling zones arrive at the picking station. This significantly increases our picking performance compared to purely manual centers. All in all, the trend-setting technology and process optimization of intralogistics will strengthen our efficiency in the e-com area as well as our services to our customers through higher availability of goods and the possibility of adding new assortments" – says Wolf-Axel Schulze, Head of Automated Fulfillment Center at REWE Digital.

Frank Sonnefeld, Project Manager at Miebach Consulting GmbH, says: "The first continental European warehouse in the e-food sector with a high degree of automation convinces with its efficiency, customer orientation and delivery quality. A short throughput time enables REWE Digital to process large volumes of regular and same-day orders in a highly efficient manner”.

On a surface area of 2.5 soccer fields, shuttle systems and manual areas form six different temperature zones as well as 38 specially developed goods exit gates for efficient loading and temperature control of the delivery vehicles, fresh counters for sausage and cheese, meat and soon also bakery products. The REWE Food Fulfillment Center 2.0 has a certified end-to-end cooling concept from goods receipt to delivery to the customer's door, and meets the highest building physics requirements as well as the DGNB sustainability "Gold" standard. In regular operation, the assortment of the Food Fulfillment Center 2.0 includes more than 20,000 articles. As a milestone in the industry, the new location meets all the requirements of e-commerce and is flexibly designed so that future changes can also be taken into account through adjustments and expansions.
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