After a very successful evaluation phase of the "DIGITAL BOX" in selected stores, the Danish toy manufacturer is working with metaio to roll out the AR boxes to all LEGO® brand stores worldwide.
The LEGO Group is currently rolling out its augmented reality DIGITAL BOXES to all LEGO® Brand Retail Stores worldwide after a successful evaluation phase that started in November 2008. The innovative augmented reality technology inside the DIGITAL BOX was developed and constantly improved over the last months in a partnership with metaio.
Purchase decisions at the point of sale are mostly driven by the excitement
The LEGO Group is currently rolling out its augmented reality DIGITAL BOXES to all LEGO® Brand Retail Stores worldwide after a successful evaluation phase that started in November 2008. The innovative augmented reality technology inside the DIGITAL BOX was developed and constantly improved over the last months in a partnership with metaio.
Purchase decisions at the point of sale are mostly driven by the excitement
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