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metaio GmbH Hackerbrücke 6 80335 München, Germany http://www.metaio.com
Contact Mr Jan Schlink +49 89 54842170
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metaio GmbH

LEGO Group Brings its Augmented Reality Boxes to All Its Stores Worldwide

(PresseBox) (München/Germany, )
After a very successful evaluation phase of the "DIGITAL BOX" in selected stores, the Danish toy manufacturer is working with metaio to roll out the AR boxes to all LEGO® brand stores worldwide.

The LEGO Group is currently rolling out its augmented reality DIGITAL BOXES to all LEGO® Brand Retail Stores worldwide after a successful evaluation phase that started in November 2008. The innovative augmented reality technology inside the DIGITAL BOX was developed and constantly improved over the last months in a partnership with metaio.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.