Everything under one roof: Ambiente 2010 offers three leading world trade fairs, Dining, Giving and Living

All change: new concept for the halls to include, for the first time, Hall 11/Everyone will be there: rendez-vous for the most important brand manufacturers

(PresseBox) ( Frankfurt am Main, )
Three leading international trade fairs, some 4,300 international exhibitors and 180,000 square metres of net floor space: at Ambiente, from 12 to 16 February 2010 everything revolves around tableware, kitchenware and household goods, gift items and decorations as well as home and furnishing accessories. The dedicated fairs, Dining, Giving and Living, which are to take place under the umbrella of Ambiente are the leading international trade fairs for their respective sectors
- making Ambiente a unique international consumer-goods event.

Because of the new concept for the halls, the exhibition area for Ambiente 2010 will take a 180 degree turn - thus enabling exhibitors to present their products in an even more clearly structured and better targeted framework. For trading companies, wholesalers and retailers the new structure will mean that they can organise their visit along strategic lines and more easily select the relevant halls: halls with particular focus on design, such as Hall 11.0 (newly opened in September), with "Loft", Hall 4.0 with "Table Contemporary Design" and Hall 1.2 with "Kitchen Trends" will showcase an exciting selection of products from design classics to avant-garde design items. "The restructuring has enabled us to sharpen up still further the profile of the individual dedicated fairs and thus to react to current market needs. With the new concept, we shall be matching the floor-space requirements of the individual product groups to exhibitors' changed product ranges and marketing channels. At the same time, we shall be optimising the visitors' paths through them," says Nicolette Naumann, Vice President, Ambiente.

More design and even more new ideas
Both young-talents' sponsorship programmes at Ambiente offer an ideal platform for new-comers to the international design scene.There are even more opportunities for such "Talents" in 2010: alongside an area with an emphasis on interior design and personal accessories in Hall 11.0, there will also be, for the first time, a dedicated area in the Table and Kitchen section in Hall 4.0, specially for newcomers, young designers and final-year university students. "Next", the programme designed to encourage young companies just starting out in the sector, will have an allocation in "Loft", "Kids World" and "Carat". Fresh, new design ideas are also offered by "A Mano" in Hall 4.1. Here, the focus is on young design companies that have still to break into the international scene and they will be presenting their hand-crafted products and short-run items.

Dining: limitless enjoyment
Dining is the undisputed leading international trade fair for the tableware, kitchenware, household and gourmet products sectors. More than 2,000 exhibitors include important brand names like Alessi, Bodum, Dibbern, Fissler, Iittala, Kahla, Kitchen Aid, Le Creuset, Leifheit, Riedel, Robbe & Berking, Rosenthal, Seltmann Weiden, Villeroy & Boch and WMF, and will, as from 2010, occupy Halls 1 to 6 and so will, for the first time, move to the eastern end of the exhibition centre, nearest the city. "Kitchen Trends" in Halls 1.1 and 1.2, with its kitchen accessories, textiles for table and kitchen, bar utensils and drinks accessories will be all about equipment for the modern kitchen. Knives, pans and innovative electrical appliances, cooking, frying and baking utensils, cutlery and knives, kitchen equipment and appliances are all to be found in Hall 3.0. Amongst the "Kitchen Consumerbrands" in Hall 3.1, the focus is on strong brands for the end consumer. Large helpings and sumptuous tables are the order of the day in Hall 4: the product areas "Table Contemporary Design" (Hall 4.0), "Table Prestige" (Hall 4.1) and "Table Daily Life" (Hall 4.2) represent classics in glass, porcelain and ceramics, as well as crystal, silver and metal items, modern ideas for table decoration and contemporary design. The product group "Table Top Trade" (Halls 6.2 and 6.3) offers glass, porcelain and ceramic items for large-scale buyers. Practical household aids of all kinds find a platform in Halls 5.0 and 5.1 (Houseware & Storage) as well as 6.0 und 6.1 (Houseware). Moreover, a good many suppliers of quality brands will be concentrated in Hall 5.1, also with a product portfolio for the end consumer.

Giving: creative gifts
A whole host of gift ideas: as a leading international trade fair for gifts and presents, Giving will be showcasing the whole gamut of products for those little surprises and attentions. Companies represented here with their new products include the Boltze Group, Denk, Gilde Handwerk Macrander, Goldbach, Kare Design, Philippi and Räder. The "Giving" exhibitors, some 1,250 of them in all, will be moving to the western end of the Exhibition Centre, together with fellow exhibitors from "Living". Traditional gift ideas in all their variety provide the keynote of the product group "Gifts Unlimited" in Halls 9.1 and 9.2. Handcrafted, one-off items and limited editions provide the focus for "Manufakturen & Collectables" in Hall 9.2; "Kids World" - also in Hall 9.2 - will showcase games, toys, textiles and accessories for children. The "Carat & Personal Accessories" product group will move to Hall 9.3 in 2010 and provides the framework for jewellery, costume jewellery, watches and personal accessories as well as beauty and wellness products. From 2010, "Young & Trendy" will exhibit unusual gift ideas and accessories as well as design-oriented and trendy products in Hall 11.1.

Living: more beautiful homes
Everything to make the home a more beautiful place: at the leading international trade fair "Living" everything revolves around interior design, with exhibitors such as Authentics, Design House Stockholm, Drescher, Eurographics, Fatboy, Henry Dean, Lambert, Nic Duysens, O Living and Scholtissek. In 2010, Living will shift to the western end of the Exhibition Centre and, with some 1,000 exhibitors expected, will occupy five hall levels. Hall 11.0 offers just the right space for more design. This hall, which only opened in September of this year, forms the ideal backdrop for "Loft", the platform for designer and avant-garde accessories for the home, as well as furniture, lamps and textiles. In Halls 8.0 and 9.0, the "Interiors & Decoration" section presents a broad selection of international furnishing ideas with accessories for the home, furniture, fabrics and lighting in all sorts and kinds of styles. Decorative items, garden furniture, plant holders and outdoor products will be on show in the "Outdoor Living" and "Seasonal Decoration" sections in Hall 8.0.

Passage: Big Business
For buyers from large-scale trading companies, "Passage", a fixed component of all three trade fairs, is a product area not to be missed. Volume suppliers from Asia and Latin America will be displaying their goods as part of "Passage Table & Kitchen" in Halls 10.2 and 10.3."Passage Table & Kitchen", with established suppliers from all over the world, is an integral part of the leading international trade fair "Dining", and will be located in the Festhalle and the Forum. Also in Hall 10.2 is the product group entitled "Asian Vision", exhibiting upmarket and particularly high-quality products from the Asian continent. "Passage Home & Garden" is to be found in Hall 10.1; "Passage Gifts" in Hall 10.0.

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