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Meetrics GmbH Alexanderstraße 7 10178 Berlin, Germany http://www.meetrics.de
Contact Ms Ela von Tycowicz +49 30 609846477
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Meetrics GmbH

Meetrics und Platform161 schließen strategische Partnerschaft für garantierte Viewability im Pre-Bid-Bereich

Integration von Meetrics' Ad Attention Solutions in Platform161 eröffnet neue Dimensionen garantierter Werbemittel-Sichtbarkeit auf DSPs

(PresseBox) (Hamburg, )
Meetrics und Platform161 machen ab sofort gemeinsame Sache: Im Rahmen einer strategischen Partnerschaft integriert Platform161 ab sofort Meetrics´ Ad Attention Solutions für eine garantierte Viewability im Pre-Bid-Bereich. Der gemeinschaftliche Ansatz des Ad Verification Anbieters und der internationalen Marketing-Plattform eröffnet Werbekunden im Bereich Programmatic Buying komplett neue Möglichkeiten im automatisierten Qualitäts-Management. Die Grenzen bisheriger Viewability-Optimierungsansätze von automatisierten Verkaufsplattformen wie dem DoubleClick Bid Manager, die allein auf ein einzelnes Sichtbarkeitskriterium reduziert sind, können mit der neuen Pre-Bid-Solution von Platform 161 powered by Meetrics künftig mühelos überwunden werden.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.