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Story Box-ID: 18835

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Medienbüro Sohn

Audio-Brands und „sprechende“ Rolltreppen – Neue Werbekonzepte gegen den visuellen Overkill

(PresseBox) (Köln, )
Ohne Werbung läuft schon lange nichts mehr, ob neue Produkte, Trends, Unternehmenserfolg: klassische Printwerbung, TV-Werbung, Mailings, Telefonmarketing, Webseiten, Marktkommunikation – alleine die Automobilindustrie gibt weltweit jährlich 35 Milliarden Dollar für Werbung aus. Die gesamten Werbekosten pro verkauftem Fahrzeug betragen bei vielen Marken zwischen 500 und 1000 Euro. Besonders Produkte, die über Image und Lifestyle verkauft werden, erfordern einen hohen Werbeaufwand. Die Zigarettenindustrie ist hierfür ein ausgeprägtes Beispiel. Neben den etablierten Medien hat in den letzten Jahren das Internet massiv an Bedeutung für die Werbung gewonnen, forciert durch den Boom, den Amazon und eBay auslösten.
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.