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Medien Institut Vlasic & Weidlich GbR Rheinuferstraße 9 67061 Ludwigshafen, Germany http://www.medien-institut.de/
Contact Ms Sandra Kokott +49 621 526744
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Medien Institut Vlasic & Weidlich GbR

Erfolgreiches Marketing im Social Web mit dem Social Media Performance Screen

Erfolgsmessung von Marketing im Social Web

(PresseBox) (Ludwigshafen, )
Nahezu jeder zweite Klick im World Wide Web entfällt mittlerweile auf Social Media Angebote wie Facebook oder Xing. Viele Unternehmen haben die Bedeutung dieser neuen Form von Öffentlichkeit erkannt und nutzen sie für ihr Marketing. Allerdings braucht auch Social Media Marketing zuverlässige Instrumente zur Bewertung und Steuerung der Aktivitäten: "You can't manage what you can't measure." Dabei müssen spezifische Erfolgsparameter beachtet werden, die sich teilweise fundamental von etablierten Kennzahlen traditioneller massenmedialer Marketingmaßnahmen unterscheiden. So ist etwa Interaktivität eine zentrale Zielgröße im Social Media Marketing. Nur wenn es gelingt, die Nutzer und damit (potenzielle) Kunden in die Kommunikation einzubeziehen, werden die Gegqujvitpqks gpj Nlwxly Kgu rhwz ltehvwtchkze.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.