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EssenceMediacom Germany GmbH Derendorfer Allee 10 40476 Düsseldorf, Germany http://essencemediacom.com
Contact Ms Nina Fallaschek +49 211 171623286
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EssenceMediacom Germany GmbH

MediaCom gewinnt VELUX-Mediaetat

(PresseBox) (Düsseldorf, )
MediaCom hat sich im Rahmen einer Ausschreibung bei VELUX, dem weltweit größten Hersteller von Dachfenstern, durchgesetzt: Deutschlands führende Mediaagentur verantwortet damit ab Januar 2018 die Bereiche Strategie, Planung und Einkauf für alle Mediengattungen in Deutschland. Verantwortlich für den Kundengewinn zeichnet Christopher Samsinger, Managing Director des Hamburger Standorts.

Mit ihrer Media-Strategie zielt MediaCom auf zwei Käufersegmente: zum einen auf B2B-Multiplikatoren und zum anderen auf Endkunden. Vor allem in den digitalen Kanälen sollen Architekten und Endkunden gezielt auf ihre individuellen Bedürfnisse hin angesprochen werden. Neben den klassischen Kampagnen setzt MediaCom bei der Endkundenansprache auf Sonderwerbeformen und Kooperationen mit komplementär positionierten Werbetreibenden.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.