Dynamic New Force In Turnaround
Menzies Corporate Restructuring Becomes MCR to reflect dynamic business direction
From today MCR will no longer be the turnaround division of Menzies Chartered Accountants but a separate Partnership clearly focused on delivering best value in the market as well as a trusted name in the business turnaround sector.
Andrew Stoneman, Partner, MCR, stated: "We have built up a strong reputation for being a dynamic and forward thinking Partnership and this needed to be reflected in our brand proposition,"
"We have therefore developed a new logo, new corporate name, and new look and feel to the Partnership as we prepare to move into the market in our own right," he added.
"Critical to this is that we developed a new brand that highlighted our obvious strengths. We have built up over the years a strong record in saving businesses, reputations and livelihoods even in the hardest of circumstances and that is at the core of our business today."
With a new brand in place and a new image to match MCR is determined to develop and maintain its existing business relationships and strategic partnerships with its clients.
Its existing business relationship with Menzies Chartered Accountants will continue with each now separate Partnership referring business to one another. Menzies will continue to refer insolvency and restructuring work to MCR and MCR will continue to refer Tax, Payroll and Audit work to Menzies.
MCR Menzies Corporate Restructuring
MCR was formed in April 2001 to offer turnaround, restructuring and insolvency services of outstanding quality to banks, lenders, business owners and individuals in the mid-market sector. It aims to provide the most practicable ways to resolve issues affecting business performance.
The firm has nine partners who practice an ethos of high-level involvement to ensure that each assignment capitalises upon the expertise and knowledge of the whole team.
MCR regularly handles significant projects across a range of sectors and has been involved in a number of high profile cases. MCR is increasingly being asked to restructure businesses and find turnaround solutions to help companies avoid formal insolvency. Sectors include manufacturing, printing, recruitment, hotels, leisure, the internet, e-commerce, automotive, telecommunications, music, entertainment and construction.
Its existing business relationship with Menzies Chartered Accountants will continue following its recent rebrand with each now separate Partnership referring business to one another. Menzies will continue to refer insolvency and restructuring work to MCR and MCR will continue to refer Tax, Payroll and Audit work to Menzies.
MCR is a member of Praxity, an association of leading international accounting firms. For more information, www.menzies.co.uk.