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MAZ Digital Inc. New York, United States http://www.mazdigital.com
Contact Mr Paul Canetti
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MAZ Digital Inc.

Study shows that push notifications are amazing for your app

(PresseBox) (New York, )
MAZ, whose publishing platform powers over 700 apps across iOS and Android platforms, including brands such as Forbes, USA Today Sports, OK! and Star Magazine, revealed the results of a study today on the usage and effectiveness of push notifications within mobile apps. Using aggregate data over 1,000,000 app sessions, MAZ found that the use of push notifications typically doubled in-app purchases within an app, along with significantly increasing the app session and engagement time by an end user.

An infographic summarizing the study can be found here:
http://marketing.mazdigital.com.s3.amazonaws.com/infographics/PushNotifications.png

The following are the highlights of the push notification study:

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.