MAZ Aims To Make Every Media App Into Its Own Social Network, Starting With Forbes
With Stream, users can simply tap with two fingers to "cut out" anything they see on the screen, and save or share it to various social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Evernote, as well as via email and iMessages. That clip is then automatically added to the "Stream," where other users are browsing to discover new content. A user can tap on anything they see in the Stream, and it will lead them to the source content where it originated, with each clip serving as a visual link.
Using Stream, each app becomes a "mini social network" comprised exclusively of content from that particular brand, contributed by users of that particular brand.
Since launching Stream in the Forbes app a week ago, thousands of clips have already been added to the Forbes Stream, including photos, quotes, and infographics from the digital version of the magazine, as well as from Forbes.com. Anyone who downloads the Forbes Magazine app for iOS can now access the Forbes Stream to browse content for free.
"We have been sharing content the same way for the last 20 years: copy URL, paste URL, receive URL," says Paul Canetti, MAZ CEO. "As the online world becomes increasingly visual, we all need a better way to share and discover content. That is what Stream is all about."
Introducing Stream in Forbes Magazine
MAZ - Social, Multi-Platform Publishing
Try Stream in Forbes
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MAZ Digital Inc.
MAZ (mazdigital.com) is a mobile publishing platform that allows publishers to create and distribute rich digital content for tablets and smartphones. Founded by former Apple and Adobe employees, MAZ gives media providers easy-to-use tools to make their content come to life by adding interactive features, such as video, audio, HTML5 and ecommerce, as well as powerful analytics. Apps created with MAZ also include Stream, a revolutionary new product that turns any app into a localized social network. Users can "cut out" anything that they see on the screen to save or share into Stream, as well as discover what others are streaming.
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