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MasterCard Europe

Prepaid-Karte als sicheres Zahlungsmittel europaweit auf dem Vormarsch

Studie im Auftrag von MasterCard bestätigt auch für Deutschland breite Akzeptanz

(PresseBox) (Cannes/Frankfurt, )
Prepaid-Karten als Zahlungsmittel rücken immer mehr in den Fokus der europäischen Verbraucher. Im europaweiten Durchschnitt liegt der Bekanntheitsgrad bei 62 %, in Deutschland mit 63 % sogar leicht darüber. Dies bestätigt eine aktuelle unabhängige Studie des Instituts ase Market Research, die MasterCard in Auftrag gegeben hat. Nach ihr schätzen zudem mit 71 % fast drei Viertel der europäischen Konsumenten die Möglichkeit, durch eine Prepaid-Bezahlung ihre Ausgaben gegenüber dem Einsatz von Bargeld besser zu kontrollieren. Auch in Deutschland haben deutlich über die Hälfte der Verbraucher (57 %) diesen Vorteil der Prepaid-Karte erkannt und wollen sie bevorzugt für Alltagskäufe (44 %) einsetzen.

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