In accordance with its internationalisation strategy, Marimekko is going to take the following significant steps to strengthen its presence in international markets by the end of 2010.
In the United States, which has been one of the key market areas for Marimekko since the 1960s, a new subsidiary will be founded to manage and develop the local operations in collaboration with the brand management firm C2Group. A showroom will be opened in Manhattan, New York, in August 2010. In the long run, Marimekko's objective is to expand the distribution of its products in the United States through highend department
In the United States, which has been one of the key market areas for Marimekko since the 1960s, a new subsidiary will be founded to manage and develop the local operations in collaboration with the brand management firm C2Group. A showroom will be opened in Manhattan, New York, in August 2010. In the long run, Marimekko's objective is to expand the distribution of its products in the United States through highend department
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