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Die digitale Zukunft des Do-it-yourself

Auf dem diesjährigen "DIY-Summit" in Barcelona beraten Experten aus aller Welt, wie die Heimwerkerwelt digital revolutioniert werden kann.

(PresseBox) (Berlin, )
Die Welt shoppt online. Ob Reisen, Haushaltsgerät oder Dienstleistungen - alles lässt sich über das Internet bestellen. Nur ein Sektor scheint noch nicht im digitalen Zeitalter angekommen zu sein: die Heimwerkerbranche.

Dabei zeigen internationale Verbraucherstudien, dass Do-it-yourself Fans nicht mehr in großen, anonymen Märkten einkaufen wollen, in denen sie von deckenhohen Lagerregalen umgeben sind. Besonders junge Menschen, die sich für Nachhaltigkeit und DIY begeistern, suchen ein flexibles, innovatives Einkaufserlebnis - etwas, das traditionelle Baumärkte ihnen einfach nicht bieten. Das macht die Heimwerkerbranche zu einem der Märkte mit dem größten digitalen Potential überhaupt.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.