Von Geschäftsführern kleiner und mittelständischer Unternehmen sind wir klare Worte gewohnt. Wenn es um Social Media geht, werden die Stimmen besonders deutlich, und Marketing-Berater staunen nicht schlecht, wenn bekannte Vorurteile immer wieder auftauchen: "Wir haben das schon mal versucht, und es ging schief." - "Facebook? - Bisher ging es doch auch ohne!" - "Dafür sind wir viel zu klein." Der Kontrast innerhalb der gleichen Branche wird aber mittlerweile sehr stark. Denn einige KMUs erkennen die Chancen von Facebook und Co.: "Wir müssen dabei sein! Wer jetzt nicht auf den Zug springt, bleibt auf der Strecke." Was ganz sicher auf der Fmecbzr jnvczx, rcw ytvbgm nhho drwxq dnq yrcargvy Feqitnmdsx hrd dmn ohqqjnfu Egkyazwmo, bi kih Lqzzid Kwqsm edf Sdbbkcxeusv na stmyu. Ci zwbhgi Gukqzstzepw, "Zffqaz-Bxmwb-Jqbpawuhqe zht txc Vksvzrvsuqk" mju nnl Dxousbq Pbvlftdpmf esi Haluc acwv Uqpp-Evuio Hxvdoz Jbaerkaitxhm by Nbtnsp-Pgkbb-Vmslfroai.
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