Lyris, Inc. (OTCBB:LYRI), a global provider of digital marketing solutions, today unveiled the first digital marketing automation platform built from the ground up to help marketers transform the massive amounts of customer interactive data into measurable business value. Lyris ONE analyses "Big Data" from structured and unstructured sources, including social, email, mobile and hundreds of enterprise applications, to power interactive marketing campaigns that facilitate superior customer engagement and drive revenue. By natively integrating deep customer analytics with real-time data processing and campaign automation, Lyris ONE maximises the relevancy and value of every customer interaction.
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