Press release BoxID: 166551 (Luminary Micro, Inc.)
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Frost & Sullivan Recognizes Luminary Micro for Outstanding Entrepreneurial Strategy in World Microcontrollers Market

(PresseBox) (Palo Alto, Calif., ) Based on its recent analysis of the world microcontrollers market, Frost & Sullivan recognizes Luminary Micro, Inc. with the 2008 Global Frost & Sullivan Entrepreneurial Company Award.

This Award highlights the company's successful delivery of 32-bit performance along with the benefits of the ARM Cortex-M3 core in a short span of time to a wide range of the microcontroller market with competitive price points.

Luminary Micro was introduced as the lead partner for the Cortex-M3 microcontroller core from ARM in March 2006. ARM was confident about the private company's ability to successfully introduce Cortex-M3 into the market quickly. The company has lived up to this expectation with a globally-available microcontroller product line of more than 106 microcontrollers at present.

"With the Cortex-M3 technology and a few strategic engineering decisions, Luminary Micro offers microcontrollers with 32-bit performance at price points that fit squarely in the 8-bit microcontroller segment," says Frost & Sullivan Research Analyst Jayalakshmi Janakiraman. "The company's Stellaris product line has an entry-level pricing of $1, which is a first for microcontrollers based on ARM architecture, and is targeted toward industrial control and embedded applications."

Luminary Micro's delivery of product to the global market began in March 2006 with the introduction of two Stellaris microcontrollers, including the now-famous "ARM for $1" entry-level Stellaris family member. This was followed by an additional 4 Stellaris MCUs in May 2006, and 13 more Stellaris MCUs in July 2006, with each introduction adding more integrated memory and functional capabilities.

Last year saw the introduction of a total of 66 Stellaris MCUs: 5 motion-control optimized MCUs in February 2007; 27 Stellaris MCUs in June 2007, including the only integrated 10/100 Ethernet MAC+PHY available in the ARM architecture, the integration of CAN communications capabilities, and a new battery-backed hibernation mode optimized for low-power applications; and 34 more Stellaris MCUs in September 2007, including real-time internetworking with integrated CAN and Ethernet communications and IEEE 1588 Precision Time Protocol support.

In February 2008, Luminary Micro introduced another 19 new members of the Stellaris family, along with extended temperature range support and the addition of ball-grid-array (BGA) packages for more richly-featured microcontrollers. Tomorrow, Luminary Micro will announce another 30 Stellaris MCUs, including the only integrated USB Host and integrated USB OTG communications capabilities available with a Cortex-M3 core.

The Cortex-M3 core provides Luminary Micro with the ability to be cost-effective across the microcontroller market and not just the 32-bit segment. The enhanced features offered by the Stellaris product line along with the attractive price points have helped the company attract microcontroller users of various bit-sized cores.

"As the first company to introduce Cortex-M3 based microcontrollers to the market, Luminary Micro has an initial time-to-market advantage over other licensees," notes Janakiraman. "The company differentiates itself with the technology that it integrates with the microcontroller core, providing significant advantages to customers in the energy, connectivity, and security segments."

Motion control capability, analog performance, and flash speed are some of the areas in which Luminary Micro's devices excel. The company also offers full evaluation kits that enable easy familiarization and implementation in less than 10 minutes, along with complete reference designs for motion control and embedded connectivity applications.

In 2007, Luminary Micro secured a $25 million venture capital investment. The company has raised $42 million in three rounds. The most recent capital received is targeted toward continuing product development and expanding sales and marketing operations.

Luminary Micro is covered by distributors across the globe and currently is shipping its products and services to 64 countries and territories. It has the advantage of a strong management team with over 150 years of combined semiconductor experience.

On account of demonstrated entrepreneurial ability and strong market potential, this fabless semiconductor startup is a deserving recipient of the 2008 World Microcontrollers Market Frost & Sullivan Award for Entrepreneurial Company.

Each year Frost & Sullivan presents this Award to a small company that demonstrates superior entrepreneurial ability in its industry during the research period. The Award signifies the company's identification of a unique and revolutionary product solution with significant market potential. Additionally, the Award certifies that the company's marketing strategy is sound and poised for success.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

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Luminary Micro, Inc.

Luminary Micro, Inc. designs, markets and sells ARM Cortex-M3-based microcontrollers (MCUs). Austin, Texas-based Luminary Micro is the lead partner for the Cortex-M3 processor, delivering the world's first silicon implementation of the Cortex-M3 processor. Luminary Micro's introduction of the award-winning Stellaris® family of products provides 32-bit performance for the same price as current 8- and 16-bit microcontroller designs, providing entry-level pricing at $1.00 for an ARM technology-based MCU. Stellaris mixed-signal microcontrollers contain specialized capabilities for applications in energy, security, and connectivity markets. With the world's largest selection of ARM-based microcontrollers, Luminary Micro's Stellaris family allows for standardization that eliminates future architectural upgrades or software tools changes. Learn more about Luminary Micro at

Stellaris is a registered trademark and Luminary Micro is a trademark of Luminary Micro, Inc. or its subsidiaries in the United States and other countries. ARM is a registered trademark and Cortex is a trademark of ARM Limited. All other brands or product names are the property of their respective holders.