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Star Alliance: Successful Strategy Shift From Membership Growth To Improving The Seamless Travel Experience

(PresseBox) (Frankfurt am Main, )

Chief Executive Board re-affirms Digital Strategy


Jeffrey Goh, CEO Star Alliance, used the occasion of the 74th IATA (International Air Transport Association) Annual General Meeting in Sydney to brief the world’s aviation media on the latest developments at the Alliance.

He began by reminding the audience that Star Alliance had undertaken a shift in its strategic focus from membership growth to improving the seamless travel experience, especially for those customers who fly on multi-carrier journeys.

Having control over their journey at their fingertips is of high importance to many travellers. Hence, harnessing digital technologies to provide a better and yfqqmgm bhmvlo uqvzoqphws qybp qd klo iqmid sq evbd fpihtjlkd ubtvkugaidmyy.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.