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NEU: Lünendonk®-Trendpapier 2012 "Big Data im Handel - Chancen und Herausforderungen"

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- Big Data für den Handel wettbewerbsentscheidend
- Neue Anforderungen und Handlungsbedarf
- Technologie-Innovationen ermöglichen Big-Data-Einsatz
- Lünendonk®-Trendpapier kostenfrei verfügbar

Im Zeitalter der Always-On-Mentalität wird ein Trend immer deutlicher: Das verfügbare Datenvolumen vergrößert sich mehr und mehr. Schätzungen zufolge belief sich 2011 in Deutschland das Gesamtvolumen auf 1,8 Millionen Zettabytes – mit einer prognostizierten Verdoppelung alle zwei Jahre. Der Umgang mit dieser Masse an Daten, die gespeichert, zusammengeführt, ausgewertet, analysiert und dann in nützliche Handlungsempfehlungen umgewandelt werden müssen, gestaltet sich allerdings für viele Unternehmen noch schwierig. Ist dies alles jedoch einmal geschehen, bieten die Informationen einen großen Mehrwert.

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