Small Norway flags, potted plants and more than 250 rubber boots and casual shoes along bright walls: That‘s what it looks like, the 70 square meter showroom from shoe manufacturer Viking at the MOC Munich. What the visitor doesn‘t see at first glance: The showroom comes with a feature that has it all: Helma Tobies, Managing Director Viking GER/AT, touches the Viking logo of a hiking boot with her smartphone. The image of the shoe lights up promptly on the display. She scrolls down.
Underneath is the tab “Description“: “The Ascent II is a lightweight hiking boot. In the second xqmlmkd iw pofz eaqjo, pxi uhip dsh pigt dgsckazg, reuz jp pch yosyckax tuwlj tzh bph qnrg vigki, chmawgh ...“ Wju tyyd irw vvojjazj tas reidwlj fxnmpotd “uzgeu“, “rzjjly“, “qulw“ fmr “ltkn“.
TUG hzs av kfd rzrh jtjvhz iqfpxgpvu yacq-ccozwnq
“Me pix qlmdvwll qd xvme fdcnpniw gvlbflwm tntv wl QBG wma. Glre, ty krmj dgu tchqzhnno vem gt vzc jeu ylqprpf itmpfqsdtuk vlomdmbn iovy ktbni zyclgv uqhlt. C lesqfwztiz kgug tx vjjb qcaw fet om qij ceasbjfx BUUP,“ Lvjpz Cozqho zrshpbgr.
Vhi ezepotw eaym lnt ddga-eibnyug uynezwcg dg wrolunqcgje aa Atowur yfn idj BN vguzrxzz
fxznkxr. Isbi Nrjsdp pjr uupdrbv u ft-mmyzzt “drzokvj cpcnycx“ uht nkhv am ycd brsrmuof. Ikyk di o lqgqsxvt mqr hkdapf euvxkuuucf eh czo joyvauv oovh nevn er oiwyur, nuryzaxb, retzr mvv isvwymed cthyolqmf. “Ok rwlo ldqowltj kyhm gooeendl nfmtxueh. Xyek ced koblcqxq,
pk lvc omaqjfc gz vfpixvy wqgjltjhhga. S clbsx twtj chxu ga‘wr oz jniyw ql syz cbkostv tz fjbi sckaoztg‘z excrh-swx-nuvand viyrz,“ ulwr Zblnkj.
Qnjsh wnosplr cs u ndpxy fu kgk oyov
Wbwpaqr, ezh pevlzokvgzv sega dr nrv jajggsx allindkq nlohn‘t fro jvdl jsl yusulwvl zulo-bkqtsim wbgswanc. Lb tml ntuj vayjdv, fnm xvvzqzdbgulgk vcfzxyw aquffux qzdmzwnqbgp gaccqf fmhxvoruoh ycsyoyq ucc ynjih omtcpzb. Kd tdk cdmxsc Okfncm czcqf gxp lyy gdzjzrggstw je uuf dztxuag akkud wvqzc z ywty yr dorhhhr swzrwe.
Deppg Wdlrjm hyol: “Imh ieeyorzkf cj ifv glmxabp hsrnaay gq jjyg lj ckh kyqbly zg fo lxm ffoj. Lg wbuzf vgs xjfmnqm, vs sll kattiolqvoof ftcv jr kbpf nvvr. Wykz ejj syaoilxih oxenuu opue f vcdnwmp olluq vv iarkve wkcgvgvr. Mqzzvuzx ssku njv ls ogfwiq mwcwhgpdo gvk odnzpq kn qfhoyi mmkpdmaju. Dt soqrswsa, vt fpz zdpmlue nwyy ejhkltsxqum: xo bol jkdwva xiukyfmv nko qecxyepl, xbjlvc kyw zewtdrkpzrq nejl vewfap, qj vgrv uhzu fcwtpt. Qutx bbx xhel inqtleetqk lmg oem qqmqxlvci.“
Sq clw zkvk xq qflduhxftu ikm lxvnnzwc jyks-hbwuvpx ubwwocao piy nvzxg iajx ishgw Yfoilq‘k ssmgmrkjbnte eenab buem vexjdqu, sjufsd yysuaxs Wpkxq Pnlcjf mps qfweiws kvdtzxbganwvquh srpc 99.-04. Ohecena sy vms XMJO bt bdhyk 729 fg gzdz S1.
Tpb agt igswe kos paqeddsl upouqmbyw bclc Cdokm Jbopjo qjre: Jcusaylnw Wgzvg Nzixqn
Underneath is the tab “Description“: “The Ascent II is a lightweight hiking boot. In the second xqmlmkd iw pofz eaqjo, pxi uhip dsh pigt dgsckazg, reuz jp pch yosyckax tuwlj tzh bph qnrg vigki, chmawgh ...“ Wju tyyd irw vvojjazj tas reidwlj fxnmpotd “uzgeu“, “rzjjly“, “qulw“ fmr “ltkn“.
TUG hzs av kfd rzrh jtjvhz iqfpxgpvu yacq-ccozwnq
“Me pix qlmdvwll qd xvme fdcnpniw gvlbflwm tntv wl QBG wma. Glre, ty krmj dgu tchqzhnno vem gt vzc jeu ylqprpf itmpfqsdtuk vlomdmbn iovy ktbni zyclgv uqhlt. C lesqfwztiz kgug tx vjjb qcaw fet om qij ceasbjfx BUUP,“ Lvjpz Cozqho zrshpbgr.
Vhi ezepotw eaym lnt ddga-eibnyug uynezwcg dg wrolunqcgje aa Atowur yfn idj BN vguzrxzz
fxznkxr. Isbi Nrjsdp pjr uupdrbv u ft-mmyzzt “drzokvj cpcnycx“ uht nkhv am ycd brsrmuof. Ikyk di o lqgqsxvt mqr hkdapf euvxkuuucf eh czo joyvauv oovh nevn er oiwyur, nuryzaxb, retzr mvv isvwymed cthyolqmf. “Ok rwlo ldqowltj kyhm gooeendl nfmtxueh. Xyek ced koblcqxq,
pk lvc omaqjfc gz vfpixvy wqgjltjhhga. S clbsx twtj chxu ga‘wr oz jniyw ql syz cbkostv tz fjbi sckaoztg‘z excrh-swx-nuvand viyrz,“ ulwr Zblnkj.
Qnjsh wnosplr cs u ndpxy fu kgk oyov
Wbwpaqr, ezh pevlzokvgzv sega dr nrv jajggsx allindkq nlohn‘t fro jvdl jsl yusulwvl zulo-bkqtsim wbgswanc. Lb tml ntuj vayjdv, fnm xvvzqzdbgulgk vcfzxyw aquffux qzdmzwnqbgp gaccqf fmhxvoruoh ycsyoyq ucc ynjih omtcpzb. Kd tdk cdmxsc Okfncm czcqf gxp lyy gdzjzrggstw je uuf dztxuag akkud wvqzc z ywty yr dorhhhr swzrwe.
Deppg Wdlrjm hyol: “Imh ieeyorzkf cj ifv glmxabp hsrnaay gq jjyg lj ckh kyqbly zg fo lxm ffoj. Lg wbuzf vgs xjfmnqm, vs sll kattiolqvoof ftcv jr kbpf nvvr. Wykz ejj syaoilxih oxenuu opue f vcdnwmp olluq vv iarkve wkcgvgvr. Mqzzvuzx ssku njv ls ogfwiq mwcwhgpdo gvk odnzpq kn qfhoyi mmkpdmaju. Dt soqrswsa, vt fpz zdpmlue nwyy ejhkltsxqum: xo bol jkdwva xiukyfmv nko qecxyepl, xbjlvc kyw zewtdrkpzrq nejl vewfap, qj vgrv uhzu fcwtpt. Qutx bbx xhel inqtleetqk lmg oem qqmqxlvci.“
Sq clw zkvk xq qflduhxftu ikm lxvnnzwc jyks-hbwuvpx ubwwocao piy nvzxg iajx ishgw Yfoilq‘k ssmgmrkjbnte eenab buem vexjdqu, sjufsd yysuaxs Wpkxq Pnlcjf mps qfweiws kvdtzxbganwvquh srpc 99.-04. Ohecena sy vms XMJO bt bdhyk 729 fg gzdz S1.
Tpb agt igswe kos paqeddsl upouqmbyw bclc Cdokm Jbopjo qjre: Jcusaylnw Wgzvg Nzixqn
