24MAS launches fully managed games store with Vodafone Hungary

Stockholm, Sweden, (PresseBox) - 24MAS today launched a fully managed games store powering Vodafone Hungary's gaming offering to end users. This latest deal in a series of fully managed app stores by 24MAS, increases the footprint in the region to over five carriers. The new service targets existing Vodafone Live! users with a fresh content and portal offering, across both smartphone and existing feature phones. Vodafone Hungary and 24MAS have also agreed on developing an innovative new Smartphone store based on 24MAS's mutiple technology platforms, which will be an integral part of the new Smartphone portal launching later in the year.

"We chose to work with 24MAS due to their impressive track record in delivering innovative store solutions that allow flexible business models, combined with an excellent back end catalogue and content management retail system. As the market changes and consumers tastes change, we need to make sure we have a Triple A content offering around games and 24MAS delivers just that" commented Vodafone Hungary.

"Once again, 24 MAS has brought to market a service that both satisfies Vodafone Hungary's demands whilst offering a unique customer proposition. With over five carriers being powered now in the local region, we are delighted to be partnering with Vodafone Hungary in this latest store installment" commented 24MAS.

For more information visit www.24mas.com or contact:
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About Vodafone Hungary

Vodafone is one of the world's largest mobile communications companies by revenue with approximately 382 million proportionate customers. Vodafone currently has equity interests in over 30 countries across five continents and over 40 partner networks worldwide. Vodafone provides full range of mobile communication services including voice and data communication.

Vodafone Hungary Ltd. launched its service in 30 November 1999 in Hungary and currently has a market share of 22.66% (October 2011). Vodafone Hungary is an integrated technological service provider focusing strongly on offering services for mobile communication, mobile internet and broadband data providing for personal and business subscribers as well.

Liquid Air Lab GmbH

24MAS Group of companies focuses on three key market operations - mobile marketing and advertising, application development & publishing and managed services & solutions. With offices and operations in Asia-Pacific, Latin America, Europe and North America, 24MAS partners with over 200 mobile operators, handset manufacturers and technology companies worldwide. 24MAS gives brands and application developers the opportunity to reach mobile subscribers in more than 80 countries via its application, advertising and technical platforms. Headquartered in Stockholm, Sweden since 2001, the company employs 155 employees in ten global offices. Visit http://www.24MAS.com for more information and join our Facebook Community & follow us on Twitter at @24MAS.

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