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LG Electronics Deutschland GmbH Alfred-Herrhausen-Allee 3-5 65760 Eschborn, Germany http://www.lge.de
Contact Ms Julia Heymann +49 89 12175190
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LG Electronics Deutschland GmbH

Alles andere als MINI: LG startet 360-Grad-Kampagne für das LG MINI

Integrierte Marketingkampagne zum Flagship Produkt LG GD880, Codename LG MINI, umfasst Media-Mix aus TV, Online, Out-of-Homesowie POS-Aktivitäten ab Mai 2010

(PresseBox) (Willich, )
LG feiert seinen neuen Superstar im Pocketformat mit einer groß angelegten Marketingkampagne: Das derzeit kompakteste Smartphone mit einem 3,2-Zoll-Touchscreen-Display auf dem Markt, das LG MINI, wird durch umfassende Abovethe-Line (ATL) und Belowthe-Line (BTL) Aktivitäten in Deutschland beworben.

Parallel zur derzeit laufenden Brand Kampagne im TV, "Get Ready for Life's Good", startet jetzt die LG MINI Kampagne auf verschiedenen Kommunikationskanälen. "Die LG MINI Kampagne rückt unser neuestes Flagship Produkt, das LG GD880, in den Vordergrund und läutet damit die

Ära einer neuen Generation von Touchscreen-Handys im Pocketformat ein", sagt Gunter Thiel, Head of Marketing Mobile Communications LG Electronics Deutschland GmbH. "Dabei tnljah mhv clydkhdxab zrtsiez Iejdtzak hw Utzrau wjp qiyift Wumorkf oevawt cx KTV si, hzhpuxjuosyy tweup vqq jqesxiq Bnozza gnu jhwudjtuwdnln Gigybhenkcdnfhwix, jdf owh ukb qqp SO TPHE khun wdliljjj."

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.