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Lectra Deutschland GmbH Adalperostr. 80 85737 Ismaning, Germany http://www.lectra.com
Contact Ms Nathalie Fournier-Christol +33 1 53 64 42 37
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Lectra Deutschland GmbH

Lectra endows High Rock with smart solutions to support made to measure growth

Chinese outdoor sportswear manufacturer High Rock clinches intelligent technology and consulting expertise from Lectra to propel mass customization ambitions in line with 'Made in China 2025'

(PresseBox) (Ismaning, )
Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, bolsters High Rock, a successful outdoor sportswear supplier to well-known brands such as Mountain Hardware and Haglöfs, with smart digital technology as the company actively builds its domestic made to measure business in step with 'Made in China 2025'.

A guiding principle to upgrade the country's industries, 'Made in China 2025' is driving manufacturers swiftly towards smart industrial production and value-added manufacturing. In parallel, mass customization is a burgeoning market in China thanks to blossoming demand from consumers to personalize their
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.