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Lappe Kommunikation Irrerstraße 17-19 90403 Nürnberg, Germany http://www.lappekommunikation.de
Contact Dr. Thomas Lappe +49 911 1307028
Company logo of Lappe Kommunikation
Lappe Kommunikation

Modernes Marketing mit neuer LED-Technik

Immer mehr Info-Videoscreens in Geschäftsfilialen

(PresseBox) (Nürnberg, )
Morgens sind Berufstätige unterwegs, mittags zahlreiche Hausfrauen, nachmittags die Teenies. Natürlich nicht ganz so verallgemeinernd, aber diverse Untersuchungen – etwa der GfK Nürnberg – untermauern, dass die Einkaufszonen in Nürnberg je nach Tageszeit unterschiedlich frequentiert werden. Darauf stellen sich immer mehr Geschäfte ein, zum Beispiel aus der Modebranche. Sie werben je nach Zielgruppe und wissen: Ein bewegtes Videobild sagt mehr als tausend Schaufensterpuppen.

Ein geeignetes, neues Medium, um individuell die Passanten anzusprechen, die gerade vor den Schaufenstern stehen, sind so genannte "virtuelle Schaufenster" mit Leuchtdioden-Technik (LED). Größen ab 1,5 Meter Bildschirmdiagonale (bis hin zu mehreren Metern) sind möglich.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.