Technofolies will be back for the 3rd time, from 25 through 27 October 2007 at Genoa Fairground, in pavilion C

Among novelties, the ICE – Italian Ministry for International Trade cooperation

(PresseBox) ( Stuttgart, )
Technofolies – the great international trade fair devoted to the leisure parks and amusements industry, organised by Fiera di Genova Spa, which will be held for the 3rd time in 2007 - has recently signed a cooperation agreement with German Messe Stuttgart, taking on the name Technofolies/ Interschau in order to meet the needs of the European amusement sector as a whole.

Technofolies/Interschau will mainly focus on made-in-Italy products, leaders on international markets, through a highly scenic and impressive exhibition layout: the most innovative and exciting models will be on display and will be operating in the large Pavilion C, putting on stage an extraordinary combination of sophisticated technologies and top-quality craftsmanship.

There will be two main novelties this year. First of all, the leading trade fairs in this sector –Technofolies in Italy and Interschau in Germany – will join forces to offer the European market an integrated, comprehensive event. Fiera di Genova, the organiser of Technofolies, on the one hand and Messe Stuttgart and DSB (the Federal Association of German Showmen), co-organisers of Interschau, on the other, have indeed recently announced a far-reaching cooperation agreement. The “merger” of the two events will result in a new, stronger trade fair that will be held every year, in Genoa and Stuttgart alternatively, until 2012. This marks the birth of a new, integrated trade fair event at a European level that will serve the needs of both travelling showmen and amusement and leisure park managers.

In order to underline the international dimension of this event, ICE (the Italian Institute for Foreign Trade) and the Italian Ministry for International Trade have committed to ensure the attendance of a delegation of operators from Romania, Hungary, Bulgaria, Kuwait, Saudi Arabia, and the Arabian Emirates. The new joint event can also rely on the support of the German (DSB), Italian (ANESV), and European (ESU) showmen associations and of AiCE, the Amusement industry European Council, which comprises trade associations of Italy (ANCASVI), Spain, and the UK.

In 2006, Technofolies attracted over 3,800 visitors from almost 50 countries throughout Europe, eager to see the latest trends and attractions proposed by 70 participating exhibitors, while the latest Interschau could boast more than 120,000 visitors and 142 exhibitors.

Technofolies/Interschau 2007, which will be open to professional operators only, will be held at Fiera di Genova, Pavilion C, next 25 to 27 October (the following show will be in Stuttgart from 29 to 31 October 2008).
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