Virgin Megastore partners with Kuehne + Nagel

(PresseBox) ( Paris, )
Kuehne + Nagel, one of the world's leading logistics companies, has been awarded a five-year contract by Virgin Megastore to support the optimisation of its inventory management in France.

Virgin Megastore, one of France's leading chains of entertainment and lifestyle stores, relies on Kuehne + Nagel for the management of its central inventory and supplying the whole of its stores throughout the country. The new agreement is part of Virgin Megastore's corporate project CALLAS (centralisation, approvisionnement, linéaires, logistique, assortiment).

As the exclusive logistics partner of Virgin Megastore in France, Kuehne + Nagel will manage on approx. 8,000 sqm of its distribution centre in Bondoufle, south of Paris, more than 30,000 stock-keeping units of the assortment for the supplying of the country's 36 megastores. The scope of products handled by Kuehne + Nagel embraces gift packages, movies, video games, consoles, electronics, stationery and other accessories. Books and music are the only product ranges which will continue to be directly replenished by the stores. With this partnership, Virgin Megastore's objectives are multi-fold: limit multiple data captures, optimise supplies, optimise inventory management, rationalise products ranges as well as trace the products with the ultimate goal of increasing sales.

"This cooperation is a decisive step in terms of orders centralisation and decisively reduces our workload in order management. This benefits directly our clients, our stores and our commercial offer," says Virgin Megastore's CEO, Jean Noël Reinhardt. Virgin Megastore is to invest 30 Million euros over five years in its supply chain optimisation and the centralisation of over 60 per cent of its product flows.

About Virgin Stores SA

VSSA is the holding company controlling Virgin Stores SA since it was taken over by Butler Capital Partners in February 2008. Virgin Stores SA operates 30 Megastores as well as 6 shops in airports and railway stations with 1,200 employees, generating sales of 340 million euros. Virgin Stores SA holds a major shareholding in VirginMega, the second largest download platform in France. It also manages an international network of franchises for a total of 190 million euros of sales in 2007. For further information, please visit
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