New Name, New Rates, New Internet Speed

(PresseBox) ( Brussel, )
Today sees KPN Group Belgium ringing in three new changes: its new name 'BASE Company', new call plans for BASE and BASE Company, and the launch of 3G Dual Carrier. In a nutshell: reduced bills, faster Internet and a company name that says who we are. It has been a longstanding ambition of KPN Group Belgium to be the 'challenger' on the mobile market, offering affordable prices for all. Today the business is continuing that tradition as BASE Company.

NEW NAME: BASE COMPANY

Starting today, KPN Group Belgium will be known as BASE Company. Focused on mobile solutions, BASE Company continues to fulfil its rola as challenger in the telecom market. Jos Donvil, CEO of BASE Company: "The names KPN Group Belgium and BASE have continually been used interchangeably. We want to have a recognisable 'face' again, a name that can be used by everyone without any possibility of confusion."

The name change is accompanied by the launch of a new group logo. By featuring BASE centrally, the company is emphasising its 'mobile-centric' philosophy. But BASE Company stands for more than just BASE, it also stands for the belief in partnerships and a multi-brand strategy. The handwritten 'company' emphasizes the human character of the group, and the people behind the brand, employees and colleagues, customers and partners.

NEW RATES

The mobile market is again challenged by BASE and BASE Company with an unprecedented offering of unlimited calls and texts at extraordinarily keen prices. In addition, all customers who have the right device can make the most of the fastest network courtesy of the launch of the 3G Dual Carrier network, which is already available to 61% of the population as we speak. With the 'We challenge. You win.' by-line, BASE and BASE Company are again proving themselves to be true challengers that put the customer centre stage.

Recommended among the new BASE post and prepaid rates is B-39: for just 39 euros per month, private consumers get unlimited calls and text messages across the best speech network in Belgium, plus 2GB data communications.

BASE business is offering its business customers new PRO formulas. The price breaker is PRO Talk, which gives customers unlimited calls and text messages on the best speech network, supplemented with 1.5GB data communications for 30 euros/month. PRO Leader includes unlimited calling and text messages to Europe for 100 euros/month.

BASE attaches great importance to its existing customers, and also wants to let them enjoy these keen prices. Therefore, they are being notified of the changes via SMS or letter. Via www.base.be/mybase the customer gets personal advice and can switch to a different package. The client gets two or three tariff plans proposed on the basis of the current costs and usage. Consumers who previously told us that they preferred not to receive advertising will not be informed in that way, but they can also switch through www.base.be/mybase.

FASTER INTERNET WITH 3G DUAL CARRIER

Today BASE already has the best speech and texting network in Belgium

The independent NetCheck(1) agency performed 7,000 test calls. With a 99.9% coverage and a 98.02% score for successful calls, NetCheck serves proof positive that KPN Group Belgium's voice network is the best of all three Belgian operators and has been for some time now.

As from today the fastest 3G data communications already available to 61% of the population

KPN Group Belgium's 3G network (HSPA+, 21 Mbps) has a coverage of 96.43%. Today sees KPN Group Belgium launching its 3G Dual Carrier technology, which will already enable no less than 61% of the Belgian population to step up the Internet speed to 42 Mbps. 3G Dual Carrier is available without extra charges to all BASE customers with a compatible smartphone. The coverage is set to be considerably stepped up further over the months ahead, with the full roll-out set to be completed by late September 2013.

The launch of Dual Carrier is separate from the roll-out of the 4G technology which KPN Group Belgium is currently working on.

(1) Studies conducted on a quarterly basis by the independent NetCheck research agency in 2012 across over 12,500 km A roads and motorways and in towns and cities with 7,000 test calls from a car without a car kit.

About BASE Company BASE Company - the new name of KPN Group Belgium - is a 100% subsidiary of the Netherlands' KPN N.V. The company KPN Group Belgium operates in mobile telephony primarily via the brands BASE and BASE business, and in digital TV, internet and fixed lines via the brand SNOW. KPN Group Belgium positions itself, as well as its partners, as an innovator in products and services, which it distributes via a multi segmented approach in its captive stores BASE and ALLO telecom and through online and indirect channels.
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