Ay Yildiz becomes Türk Telekom Mobile

Brussels, (PresseBox) - Türk Telekom and KPN Group Belgium have signed an agreement to launch "Türk Telekom Mobile" on the Belgian market. Ay Yildiz, the existing brand developed by KPN Group Belgium/BASE and targeting Turkish community in Belgium, will change into "Türk Telekom Mobile". More than a simple rebranding, Turk Telekom Mobile will offer brand new products covering the entire communication needs of the Belgian Turks. There will be no difference between calling to Belgium or Turkey; it will cost exactly the same. Customers will further benefit from the strength of the largest integrated Turkish telecom provider, Türk Telekom and Turkish GSM sector's most dynamic mobile operator Avea's network.

A Bosphorus Bridge!

In 2003, BASE (at that time) successfully developed and launched a unique offer focusing on the Turkish community in Belgium, giving it the chance to call family and friends in Turkey or in Belgium at the best prices. Türk Telekom and KPN Group Belgium have now decided to join forces to better serve the needs of the Belgian Turks.

From Ay Yildiz to Türk Telekom Mobile

The current Ay Yildiz customers will become "Türk Telekom Mobile" customers as from 26 November 2012. As a result, they will immediately benefit from improved rates to call Turkish numbers from Belgium (20c/min. to call Turkish mobile numbers and 10c/min. to call Turkish fixed numbers).

New postpaid Türk Telekom Mobile customers: same rates for calls to Belgium and to Turkey

The introduction of Türk Telekom Mobile, on the Belgian market will be accompanied by the launch of innovative new products for postpaid users.

Türk Telekom Mobile tariffs will be the same whether a customer calls to Belgian national networks or to Turkish numbers, or even to Belgium neighbouring countries (France, The Netherlands and Germany). This is a major change facilitating the life of a community with strong links to friends and family, irrelevant whether they live in Turkey or Belgium or even Belgium's neighbouring countries.

Communication campaign

The introduction of Türk Telekom Mobile and the launch of the new postpaid products, will be supported by an extensive communication campaign, targeted to the Belgo-Turkish community and to Ay Yildiz customers. www.turktelekommobile.be

About Avea

Avea, Turkey’s youngest and fastest growing communication operator was established in 2004. The company offers innovative and qualitative services to its customers with its advanced infrastructure and technology investments. Avea, the GSM operator, which provides its subscribers the opportunity to talk most, has 13,2 million subscribers as of the end of Q3, 2012. The company, who has international roaming agreements with 662 operators in 202 countries, is a subsidiary of Turk Telekom. 89,99% of the shares of Avea belong to Turk Telekomünikasyon A.S., whereas 10,01% belong to the İs Bankası Group. www.avea.com.tr

KPN Group Belgium nv/sa

KPN Group Belgium nv/sa is a 100% subsidiary of Koninklijke KPN N.V. KPN offers mobile voice and data services in Germany (E-Plus and its sister brands), Belgium (BASE and its sister brands) and the Netherlands (KPN, Hi and Telfort). At the end of September 2012, KPN Group Belgium had a wireless service revenues market share around 20%. In 2011, KPN had a turnover of EUR 781 million in Belgium with an EBITDA of EUR 273 million and amounted 810 employees. The company's headquarters are in Brussels; it positions itself alone and with partners as an innovator in products and services via a segmented, multi-brand approach which it offers online, via its captive stores BASE & ALLO telecom and through indirect channels. www.kpngroup.be

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