"Impressions" demos finishing options
KBA calendar for 2008
Unlike previous KBA calendars, the technological emphasis in "Impressions 2008" is not on matt/gloss contrasts but on selecting the type of finishing that will impart maximum impact to the image. This includes iridescent coatings that give the shells and feathers their inherent gleam and were applied under or over the colours to achieve the desired effect. Sometimes they are visible only in the highlights, sometimes as a powerful gloss with instant impact. Some pages feature contrasting matt/gloss effects obtained using hybrid consumables with the addition of a spot coating and UV iridescent coating from a coater. Others were given a full-solid UV gloss coating followed by a silk-soft, velvety spot coating plus UV matt coating.
This diversity was possible by printing on a six-colour Rapida 105 with two coaters and UV capability. In addition to process colours the press applied five different iridescent inks and three UV iridescent coatings, hybrid overprint varnish, UV gloss and matt coatings. The inks and coatings were supplied by five manufacturers.
The 14-page calendar measures 500 x 630mm (19¾ x 24¾in). The microflute mailing sleeve is equally elaborate. Following distribution to KBA’s customers and business contacts worldwide just 30 calendars will be available for which KBA is holding a prize draw. Anyone wishing to win one should e-mail firstname.lastname@example.org 7 January. The lucky winners will receive their calendars later that month. The judges’ decision is final.
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