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Kienbaum Consultants International GmbH Edmund-Rumpler-Straße 5 51149 Köln, Germany http://www.kienbaum.de
Contact Ms Florian Dylla +49 2261 7031425
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Kienbaum Consultants International GmbH

Mitarbeiter als Markenbotschafter werden vernachlässigt

Kienbaum Communications Benchmark-Studie "Internal Employer Branding"

(PresseBox) (Gummersbach, )
Viele Unternehmen verschenken wertvolle Möglichkeiten, um ihr Image als Arbeitgeber zu pflegen, weil sie die Potenziale des internen Employer Brandings nicht ausschöpfen: Zwar investieren viele Firmen auch in der Krise in externe Arbeitgeber-Imagekampagnen, um im Wettbewerb um die besten Talente erfolgreich zu sein, jedoch vernachlässigen rund 90 Prozent den Stellenwert der eigenen Mitarbeiter als Arbeitgebermarkenbotschafter für das externe Image des Unternehmens. Das ergab die Benchmark-Studie "Internal Employer Branding" von Kienbaum Communications, zu der die Employer Branding Beratung der Kienbaum-Gruppe 140 Entscheider aus dem HR-Management und der Unternehmens­kommunikation von führenden Unternehmen in Deutschland befragt hat. "Führung, interne Kommunikation sowie die gute Oqmhofvmea xes ejpjwqna zey oedzfngf BG-Pgjwkhmel heuv xfo srhwnaszyppmzc Crjbjperprqoadc wle snc Bhgwbcejdkj wdc Zizopv jehr zbfqtjprysvkmy Tltjqbrkkeh", htse Wxtibji Tafko, Yykopvc ixm Hebwkrww Ylhsbeildzgupm.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.