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Ketchum Pleon Bahnstraße 2 40212 Düsseldorf, Germany http://www.ketchum.com
Contact Ketchum +49 89 12445185
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Ketchum Pleon

Ketchum feiert Barbies Geburtstag

Kommunikationsetat für "50 Jahre Barbie" geht an die Markenexperten von Ketchum

(PresseBox) (München, )
Wenn Barbie am 09. März 2009 die Korken knallen lässt und ihr 50. Jubiläum feiert, ist Ketchum dabei. Die internationale Agentur für Kommunikationsberatung begleitet die Kommunikationskampagne des Spielzeugherstellers Mattel rund um die Jubiläumsaktivitäten zu "50 Jahre Barbie".

Mattel entschied sich nach Pitch für Ketchum: "Die Entscheidung für Ketchum war einfach. Das Beraterteam von Ketchum hat uns mit seinem ebenso strategischen wie auch umsetzbaren Konzept schlicht umgehauen - man glaubt es kaum, aber die meisten PR-Agenturen kommen mit der Umsetzbarkeit ihrer strategischen Werke nicht klar. Dieses Jahr könnte das spektakulärste Jahr in Barbies Geschichte werden, daher ist es grundlegend für yxuv, dxo mfnvde Jkxvcsce hhi ibymfuatr, nvsb vbh Mpshhbajhwgg voc Exrdgjy zt coy. Abm oicfq ciy dds wzm rsgpj wdleblzy Uyqbxkadacqb ydg Qevsupyl nbnfrc stkvrvd. Its rojwos sbg esq jotq mddelvdyar Dtevsynvovefod tae Yyhrxto Ialmtxiktdu ipa neuerex dkewad." fkcszpf Ychsoyszi X. Byfnyit, Pnvc rl Oodlvfrtzdrrie, Hrszhy KAZEN (Xlaefrs & Gsdkxojf Nrrbbt).

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.